Real-Time Digital Core Drives New Levels of Customer Engagement<\/p>\n
Saudi Vision 2030 will drive the Kingdom\u2019s retail market to a record-high of USD 142 billion by 2021, industry experts announced today at the Saudi Consumer Forum by digital transformation enabler SAP. <\/p>\n
Thanks to an increasingly globally-minded and brand-savvy local population and tourists, the Kingdom is the GCC\u2019s fastest-growing retail market, growing 28 percent to reach USD 142 billion by 2021, according to Alpen Capital. As a result, research firm AT Kearney says the Kingdom has the third-highest retail potential among emerging markets in Europe, the Middle East, and Africa.<\/p>\n
\u201cSaudi retailers and consumer brands going online is not enough. SAP is committed to driving the co-innovation partnerships that can enable organization-wide and employee-led digital transformation to support Saudi Vision 2030 economic diversification goals. A real-time digital core can deliver new levels of omni-channel customer engagement, talent development, and innovative new products and services,\u201d said Ahmed Al-Faifi, Managing Director, SAP Saudi Arabia, Bahrain, and Yemen.<\/p>\n
Showing the strong need for digital skills in the workplace, since 2014, employers in the Kingdom have been posting double- and triple-digit growth for analytics, cloud, mobility, and social media skills, according to the Oxford Economics report \u201cWorkforce 2020\u201d.<\/p>\n
During the Forum, SAP showcased how cloud solutions on the SAP HANA in-memory platform, SAP S\/4HANA real-time business suite, and SAP Leonardo digital innovation system can help brands to anticipate, plan, and manage consumer demand. SAP solutions can also inter-connect with emerging technologies such as artificial intelligence, blockchain, machine learning, and the Internet of Things.<\/p>\n
In the Middle East, SAP co-innovates with leading retail and consumer brands \u2013 including Saudi engineering and construction firm alfanar, Edita Food Industries, and SOUQ.com.<\/p>\n","protected":false},"excerpt":{"rendered":"
Real-Time Digital Core Drives New Levels of Customer Engagement Saudi Vision 2030 will drive the Kingdom\u2019s retail market to a record-high of USD 142 billion by 2021, industry experts announced today at the Saudi Consumer Forum by digital transformation enabler SAP. Thanks to an increasingly globally-minded and brand-savvy local population and tourists, the Kingdom is […]<\/p>\n","protected":false},"author":2,"featured_media":6238,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":0,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-6236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n