{"id":62393,"date":"2026-03-26T20:06:58","date_gmt":"2026-03-26T17:06:58","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/sony-bravia-theatre-lineup-launch-middle-east-2026\/"},"modified":"2026-03-26T21:30:08","modified_gmt":"2026-03-26T18:30:08","slug":"sony-bravia-theatre-lineup-launch-middle-east-2026","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/sony-bravia-theatre-lineup-launch-middle-east-2026\/","title":{"rendered":"Sony Launches BRAVIA Theatre Lineup and BRAVIA 3 II TV for Middle East Markets"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Sony has expanded its <a href=\"\/category\/smart-devices\/\">smart devices<\/a> portfolio with the BRAVIA Theatre lineup, introducing a range of soundbars, subwoofers, and rear speakers alongside the BRAVIA 3 II television. The company made the announcement in Riyadh on March 26, 2026, targeting both new home audio setups and existing system upgrades.<\/p><h2 class=\"wp-block-heading\">BRAVIA Theatre Lineup: Soundbars and Speaker Systems<\/h2><p class=\"wp-block-paragraph\">The BRAVIA Theatre lineup includes the BRAVIA Theatre Bar 7 and BRAVIA Theatre Bar 5 soundbars. Optional accessories include the BRAVIA Theatre Sub 9, BRAVIA Theatre Sub 8, and BRAVIA Theatre Rear 9 speakers. Sony designed these products to produce a wider surround sound field for home cinema use.<\/p><p class=\"wp-block-paragraph\">The BRAVIA Theatre Bar 7 features nine speaker units, including up-firing and side speakers. It incorporates Sony&#8217;s 360 Spatial Sound Mapping technology (360SSM), which delivers surround sound from a single soundbar. The system also supports room-calibrated audio and is compatible with optional subwoofers and rear speakers for expanded bass and surround performance. Users can access IMAX Enhanced content through this configuration.<\/p><p class=\"wp-block-paragraph\">The BRAVIA Theatre Bar 5 operates as a 3.1-channel system paired with a wireless subwoofer. It uses S-Force PRO Front Surround, Vertical Surround Engine, and Sony&#8217;s upmixer technology to generate three-dimensional surround sound for film and television content.<\/p><h2 class=\"wp-block-heading\">Shared Features Across Both Soundbars<\/h2><ul class=\"wp-block-list\"><li>Support for Dolby Atmos and DTS:X audio formats<\/li><li>Compatibility with BRAVIA TVs for integrated menu control and Voice Zoom 3 dialogue enhancement<\/li><li>Control via the BRAVIA Connect smartphone app for volume, sound profiles, and advanced settings<\/li><\/ul><h2 class=\"wp-block-heading\">Subwoofers and Rear Speakers<\/h2><p class=\"wp-block-paragraph\">The BRAVIA Theatre Sub 9 carries two 200mm driver units with vibration-cancelling dual opposing drivers, extending bass into ultra-low frequencies. The BRAVIA Theatre Sub 8 features a single 200mm driver unit with deep bass extension. Both subwoofers support dual subwoofer play, a first for the BRAVIA Theatre series. The BRAVIA Theatre Rear 9 uses an 80mm up-firing speaker to enhance rear-channel audio and create multiple phantom speakers within the 360 Spatial Sound environment.<\/p><h2 class=\"wp-block-heading\">BRAVIA 3 II Television<\/h2><p class=\"wp-block-paragraph\">Sony also introduced the BRAVIA 3 II, a mid-tier <a href=\"\/category\/smart-devices\/\">television<\/a> available in sizes up to 100 inches. The set uses the XR Processor found in Sony&#8217;s premium TV range, combined with XR Triluminos Pro for wide colour gamut reproduction, contrast, and detail rendering. Sony developed the BRAVIA 3 II in cooperation with MediaTek Inc., integrating Sony&#8217;s signal processing with MediaTek hardware to reduce content-dependent noise.<\/p><p class=\"wp-block-paragraph\">The BRAVIA 3 II supports Dolby Vision, Dolby Atmos, and DTS:X. It also supports 4K at 120Hz and includes four HDMI 2.1 ports, making it suitable for <a href=\"\/category\/gaming\/\">gaming<\/a> applications. The television ships with a redesigned Inclusive Remote Control featuring optimised button layout, distinct shapes, and clear spacing for tactile navigation. A Remote Finder function assists users, including those with visual disabilities, in locating the remote.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;These new products are designed and engineered to create a wider, more immersive surround field for deeper cinematic impact.&#8221;<\/p><cite>Sony, Product Statement<\/cite><\/blockquote><h2 class=\"wp-block-heading\">Availability in the Middle East<\/h2><p class=\"wp-block-paragraph\">The BRAVIA Theatre Bar 7, BRAVIA Theatre Bar 5, BRAVIA Theatre Sub 9, BRAVIA Theatre Sub 8, BRAVIA Theatre Rear 9, and the BRAVIA 3 II television will all be available in selected Middle East countries from July 2026. Sony distributes its products in Saudi Arabia through Modern Electronics, a subsidiary of the Al Faisaliah Group, which operates 11 Sony World stores and the SonyWorld.sa platform across the Kingdom.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sony has introduced the BRAVIA Theatre lineup of soundbars and speakers alongside the BRAVIA 3 II TV, with availability in the Middle East set for July 2026.<\/p>\n","protected":false},"author":2,"featured_media":62392,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"{\"x_hook\":\"Sony has launched the BRAVIA Theatre lineup of soundbars and speakers alongside the BRAVIA 3 II TV \u2014 all heading to Middle East markets in July 2026.\",\"x_takeaways\":\"Key Highlights:\\n\ud83d\udd39 BRAVIA Theatre Bar 7 features 9 speaker units with 360 Spatial Sound Mapping and IMAX Enhanced support\\n\ud83d\udd39 BRAVIA 3 II TV available up to 100 inches with XR Processor, 4K 120Hz, and four HDMI 2.1 ports\\n\ud83d\udd39 Full lineup arrives in selected Middle East countries from July 2026\"}","_yoast_wpseo_opengraph_title":"Sony Launches BRAVIA Theatre Lineup and BRAVIA 3 II TV for Middle East","_yoast_wpseo_opengraph_description":"Sony has introduced the BRAVIA Theatre lineup of soundbars, subwoofers, and rear speakers alongside the BRAVIA 3 II mid-tier television. All products arrive in selected Middle East markets from July 2026.","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"Sony Launches BRAVIA Theatre Lineup for Middle East","_yoast_wpseo_twitter_description":"Sony introduces the BRAVIA Theatre Bar 7, Bar 5, subwoofers, rear speakers, and BRAVIA 3 II TV for Middle East markets. 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