The Nissan brand has been named one of the world’s most valuable in 2017 by the leading consultancy Interbrand.<\/p>\n
Nissan ranks 39th in Interbrand\u2019s annual Best Global Brands study, released today. The study estimates the value of the Nissan brand at $11.534 billion. Last year, Nissan ranked 43rd with an estimated brand value of $11.066 billion.<\/p>\n
In the study, Interbrand cites Nissan\u2019s actions to improve brand value, centered around the company\u2019s Nissan Intelligent Mobility strategy. It also singles out the customer benefits Nissan has delivered, such as its autonomous driving technologies and electric vehicles. Interbrand has recognized Nissan as one of the world\u2019s most valuable brands for seven straight years.<\/p>\n
The recognition particularly reflects Nissan\u2019s strengthened focus on Nissan Intelligent Mobility in the past year, in which the company launched new products featuring the e-POWER series hybrid system and ProPILOT single-lane autonomous driving technology. Nissan also showcased Nissan Intelligent Mobility at the Consumer Electronics Show in Las Vegas in January 2017. On Sept. 6, Nissan unveiled the new Nissan LEAF, the second generation of the world\u2019s best-selling electric car.<\/p>\n
“Brand power has been a consistent focus across the company for the last six years, and it\u2019s very encouraging that all our efforts continue to be recognized by this influential brand ranking,\u201d said Roel de Vries, corporate vice president and global head of marketing and brand strategy at Nissan. \u201cThe fact that we continue our growth proves that our activity focusing on Nissan Intelligent Mobility and our vision for the future of driving is appealing. With the launch of the new LEAF, we are hoping to see further improvement in our brand.”<\/p>\n
In compiling its report, Interbrand looks at the investment and management of each brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process, and the brand\u2019s strength.<\/p>\n
For more information about the 2017 study, please visit http:\/\/www.bestglobalbrands.com\/-ENDS-<\/p>\n","protected":false},"excerpt":{"rendered":"
The Nissan brand has been named one of the world’s most valuable in 2017 by the leading consultancy Interbrand. Nissan ranks 39th in Interbrand\u2019s annual Best Global Brands study, released today. The study estimates the value of the Nissan brand at $11.534 billion. Last year, Nissan ranked 43rd with an estimated brand value of $11.066 […]<\/p>\n","protected":false},"author":8,"featured_media":3868,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-6256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n