With the desire to create a better lifestyle for consumers, underpinning LG\u2019s premium product philosophy, LG plans to continue pursuing an innovative, energy efficient and a premium product market strategy, positioning the company as a technology innovator with a flair for convenience, design and style. The company aims to accelerate premium product strategy by enhancing overall brand image and focus on profitable growth.<\/p>\n
Last year has been a solid year for LG that highlighted successful changes in preparation for a promising future, including organizational redesign for new businesses, reinforcement of modular design, and the enhancement of platform efficiency for R&D and manufacturing innovation.<\/p>\n
\u201cAccording to a report from LG\u2019s latest brand health tracking study, the Middle East & Africa have emerged winners under two critical brand index categories namely brand preference and price premium. LG has been ranked top among all other LG companies globally\u201d, commented Jaewoo Sim, Marketing Director, LG Electronics, Middle East & Africa.<\/p>\n
From stylish, premium and most talked about LG SIGNATURE products, revolutionary OLED TVs, ground-breaking TWIN Wash\u00a0washing machines, premium InstaView\u2122 Door-in-Door\u00ae refrigerator, energy efficient products and everything in between, LG\u2019s 2018 products combine the best of LG\u2019s cutting-edge technology and world-class design with exquisite attention to detail for today\u2019s most discerning consumers.<\/p>\n
In 2018 the company plans to concentrate on achieving recognition as a true premium brand by launching leading products that can drive change in the market.<\/p>\n
Commenting on LG\u2019s plans for 2018, Kevin Cha, President, LG Electronics, Middle East & Africa, said, \u201cUnmatched product competitiveness by reinforcing modular design, standardization efforts as well as enhancing platform efficiency to create a virtuous cycle leading to profitable growth, remain the key indicators for achieving growth and profitability for LG in 2018. That\u2019s not all, we have announced the distribution of artificial intelligence (AI) development tool to all business divisions in line with our efforts to speed up the release of new products equipped with the latest technology.\u201d<\/p>\n
Globally, the company will continue to adopt next-generation technologies such as artificial intelligence and big data in business and management practices, and expand collaborative efforts with other organizations to create a system that can reinforce leadership in the era of convergence.<\/p>\n
LG\u2019s proprietary deep learning-based AI technology is in line with the company\u2019s efforts to speed up the release of new products with the latest technology. With innovative AI platforms such as LG ThinQ, the \u201clive and learn\u201d philosophy requires machines to educate themselves and become smarter over time.<\/p>\n
LG\u2019s latest premium products highlight the true extent of LG\u2019s innovation leadership and the company\u2019s passion for consumer-centric insights that drive the evolution of life. Leading experts continue to carefully craft and create exquisite products by undergoing a strict in-depth evaluation process to make every product feel like an extension of every individual in order to help them create some exceptional experiences.<\/p>\n
\u201cIn line with our global vision of envisioning a future together with our customers, with aspiration for a better life and as part of the ongoing efforts to enhance durability and reliability, we will continue to enhance service capability under the LG Delight SVC\u201d, said Jaewoo Sim. <\/p>\n
Last but not the least, the brand tracking report has also highlighted the Middle East & Africa consumers perceiving LG as a very innovative, modern, and reliable brand and keeping upto the dynamics of the region. LG\u2019s latest products are created with a striking\u00a0design that is practical and visually appealing to communicate elite status while opening the doors to a new era in home appliance and home entertainment segment.<\/p>\n","protected":false},"excerpt":{"rendered":"
With the desire to create a better lifestyle for consumers, underpinning LG\u2019s premium product philosophy, LG plans to continue pursuing an innovative, energy efficient and a premium product market strategy, positioning the company as a technology innovator with a flair for convenience, design and style. The company aims to accelerate premium product strategy by enhancing […]<\/p>\n","protected":false},"author":2,"featured_media":7397,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":0,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-7398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n