With a proven track record for offering customers premium lifestyles through quality products and service deliverance, LG is always striving to bring a brighter future for all its consumers. Over the year\u2019s LG has caught the attention of today\u2019s global consumers by delivering value that exceeds customer expectations.<\/p>\n
One of the key trends that has caught the attention of reviewers world-wide is the need for large capacity washing machines by consumers. Consumers are open to accommodating larger capacity washing machines paving way for leading home appliance manufacturers like LG to keep upto to the innovation trend. <\/p>\n
Commenting on this emerging trend, Kevin Cha, President, LG Electronics, Middle East & Africa said, \u201cWith larger capacity washers and their range and popularity grows, the industry is keeping a close watch on whether the increase in size affects reliability, wash performance or time. LG\u2019s award winning TWINWASH\u2122 technology has successfully managed to emerge as one among the top successful innovations while creating a new genre within the laundry industry.\u201d<\/p>\n
Several global reports have hailed LG as an industry leader time and time again. LG\u2019s home appliances products have outperformed competitor brands when it comes to reliability, while consistently delivering industry firsts like LG\u2019s award-winning TWINWASH\u2122 laundry technologies. The innovation, performance and product longevity of TWINWASH has successfully carved a niche for LG as one of the most trusted appliance brands.<\/p>\n
According to a leading U.S. consumer publication, appliance breakage rate estimates in the industry vary across each laundry category \u2013 ranging from 10 to 25 percent \u2013 based on testing for cleaning, water and energy efficiency, gentleness, speed and noise. LG laundry products earned top reliability scores with the lowest breakage rates \u2013 ranging as low as 6 to 14 percent \u2013 as compared with seven other major appliance brands of front-load washing machines & high efficiency top-load washing machines. <\/p>\n
LG\u2019s reliability builds a heritage of innovation in the laundry category. A key to LG\u2019s washer dependability is direct drive motor technology pioneered by LG. The LG Direct Drive motor, attached directly to the washer\u2019s drum, is designed to increase both performance and durability. The company was also first to introduce the LG TWINWASH system that combines two washers \u2013 a traditional front load washer and LG SideKick Pedestal Washer \u2013 so users can wash two loads at the same time or independently. <\/p>\n
From washer type and size, to feature and price, only LG gives users the option to choose the LG TWINWASH system that\u2019s perfect for them. Consumers can choose any LG front-load washer and add a LG SideKick to enjoy or upgrade an existing front-load model, manufactured after 2009, with an LG SideKick. <\/p>\n
That\u2019s not all the revolutionary LG SideKick can be added to select top-load systems for consumers who prefer that style. The LG SideKick pedestal washer is specifically designed to wash small laundry loads including intimates, delicates and active wear. And because the LG SideKick is placed in the pedestal to elevate the main front-load washer, users can enjoy more comfortable loading and unloading of those larger loads reserved for the main washer with less bending and lifting.<\/p>\n
Other innovations that make LG laundry solutions best-in-class include: the mega capacity washers with the largest capacity washer in its class** at 5.8 cu. Ft., users can wash a king size comforter and full set of bedding in a single load, the TurboWash\u00ae powerful high-pressure nozzles save 30 minutes per load, the steam cleaning technology with LG\u2019s TrueSteam\u00ae that gently but powerfully penetrates fabrics to help eliminate dirt, odors and wrinkles, while reducing allergens and last but not the least the 6Motion\u2122 Technology that combines up to six different wash motions to provide a revolutionary cleaning experience.<\/p>\n
The washing machine\u2019s Energy Monitoring feature provides helpful data while LG\u2019s proprietary HomeChat\u2122 service is available in the 21kg system allowing users to physically text their washing machine to check the status or even start-up the cycle. The TWINWASH features an easy to use integrated control panel that gives access to everything one needs right at the fingertips.<\/p>\n
Featuring cutting-edge washing machine technology, as well as a sleek, modern design \u2013 LG washing machines not only make the clothes look their best \u2013 they make the home look brilliant, too.<\/p>\n
New models of the TWINWASH are being made available to consumers today across the Middle East & Africa region. <\/p>\n
About LG Electronics Middle East & Africa Regional Headquarters<\/p>\n
LG Electronics Middle East & Africa (MEA) is the regional headquarters for LG Electronics based in Dubai responsible for the vast area from Western Sahara to Pakistan and from Turkey to South Africa. The MEA headquarters oversees operations in 23 countries comprised of 12 subsidiaries, 11 branch offices and 3 manufacturing facilities, covering sales across 35 countries. Employing more than 2,000 local workers, LG\u2019s MEA headquarters is the hub for strategic governance of the company\u2019s business in the region and provides support to country offices in the areas of marketing, human resources, training and procurement, among others.<\/p>\n","protected":false},"excerpt":{"rendered":"
With a proven track record for offering customers premium lifestyles through quality products and service deliverance, LG is always striving to bring a brighter future for all its consumers. Over the year\u2019s LG has caught the attention of today\u2019s global consumers by delivering value that exceeds customer expectations. One of the key trends that has […]<\/p>\n","protected":false},"author":2,"featured_media":7677,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":0,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[443],"tags":[],"class_list":["post-7678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smart-devices","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n