{"id":77178,"date":"2026-03-31T11:43:43","date_gmt":"2026-03-31T08:43:43","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/think-ai-startup-riyadh-launch-gpu-efficiency\/"},"modified":"2026-03-31T11:43:45","modified_gmt":"2026-03-31T08:43:45","slug":"think-ai-startup-riyadh-launch-gpu-efficiency","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/think-ai-startup-riyadh-launch-gpu-efficiency\/","title":{"rendered":"Think AI Startup Launches in Riyadh, Targeting GPU Efficiency and AI Infrastructure Bottlenecks"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Think AI startup launched today in Riyadh, Saudi Arabia, founded by former Sandsoft CTO Ahmed AlSharif and technology sales veteran Ammar Enaya. The company focuses on building unified software and hardware <a href=\"\/category\/ai\/\">artificial intelligence<\/a> infrastructure that addresses performance bottlenecks including cooling, power efficiency, and GPU utilisation.<\/p><h2 class=\"wp-block-heading\">From Games to AI: The Engineering Philosophy Behind Think<\/h2><p class=\"wp-block-paragraph\">AlSharif spent 16 years in engineering and technical roles at PlayStation, EA, and Meta before pivoting to AI infrastructure. He said his background in extracting maximum performance from constrained hardware directly informed Think&#8217;s approach.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;I&#8217;ve spent close to two decades as a software engineer and engineering leader, and the games industry has been optimising GPUs and extracting maximum performance from constrained hardware for over forty years. So in reality, my core discipline was to solve compute problems.&#8221;<\/p><cite>Ahmed AlSharif, Co-Founder and CEO, Think<\/cite><\/blockquote><p class=\"wp-block-paragraph\">AlSharif added that the rapid expansion of data centres and AI platforms has driven shortages and rising costs for memory and GPUs. He said Think applies the same engineering philosophy from the games industry to address what the company frames as a GPU efficiency challenge rather than a hardware procurement problem.<\/p><h2 class=\"wp-block-heading\">Think AI Startup Co-Founder Brings 30 Years of Regional Sales Experience<\/h2><p class=\"wp-block-paragraph\">Co-founder Ammar Enaya brings more than 30 years of experience leading sales teams at technology companies across the Middle East. His previous roles include positions at Cisco, HPE Aruba, and Vectra AI.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;With Think, we have a huge opportunity to work with companies that see the potential for AI, but are constrained by the rising cost of hardware, the dominance of a handful of cloud-based AI companies, and concerns around the security and sovereignty of their data and infrastructure.&#8221;<\/p><cite>Ammar Enaya, Co-Founder, Think<\/cite><\/blockquote><p class=\"wp-block-paragraph\">Enaya stated that conversations with companies across the region confirmed that infrastructure challenges affect organisations of all sizes. He said the response has validated Think&#8217;s focus on AI sovereignty and data privacy without reliance on traditional data centres or cloud dependencies.<\/p><h2 class=\"wp-block-heading\">Patents Pending and LEAP Debut Planned for August 2026<\/h2><p class=\"wp-block-paragraph\">Think has patents pending on several new products. The company plans to unveil these products at LEAP, a technology exhibition held in Riyadh, scheduled for August 31 to September 3, 2026. The event serves as a major showcase for <a href=\"\/category\/economy\/\">technology companies<\/a> operating in the Middle East.<\/p><p class=\"wp-block-paragraph\">The company has been bootstrapped by its two founders to date. However, Think is actively exploring an initial funding round to support the rollout of its new products. The company has already signed several memoranda of understanding with prospective partners.<\/p><h2 class=\"wp-block-heading\">AI Sovereignty and the Regional Infrastructure Challenge<\/h2><p class=\"wp-block-paragraph\">Think&#8217;s stated mission is to make AI infrastructure affordable, sustainable, and accessible. The company targets organisations, enterprises, and governments seeking to achieve AI sovereignty with full <a href=\"\/category\/cybersecurity\/\">cybersecurity<\/a> controls and data privacy. Think is headquartered in Riyadh, Saudi Arabia.<\/p><p class=\"wp-block-paragraph\">The launch positions Think within a growing regional conversation about reducing dependence on a small number of dominant cloud-based AI providers. Moreover, the company&#8217;s focus on GPU efficiency aligns with broader concerns about the cost and availability of <a href=\"\/category\/computers\/\">computing hardware<\/a> for AI workloads globally.<\/p>","protected":false},"excerpt":{"rendered":"<p>Former Sandsoft CTO Ahmed AlSharif and Ammar Enaya have launched Think, a Riyadh-based AI infrastructure startup targeting GPU efficiency, cooling, and power bottlenecks in AI deployments.<\/p>\n","protected":false},"author":2,"featured_media":77177,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"{\"x_hook\":\"A former Sandsoft CTO just launched a Riyadh AI startup called Think \u2014 and says 40 years of games industry GPU optimisation is the key to fixing AI's biggest infrastructure problems.\",\"x_takeaways\":\"Key Highlights:\\n\ud83d\udd39 Think was founded by ex-Sandsoft CTO Ahmed AlSharif and Ammar Enaya, who has 30+ years of regional tech sales experience\\n\ud83d\udd39 The startup targets GPU efficiency, cooling, and power bottlenecks in AI infrastructure \u2014 with patents already pending\\n\ud83d\udd39 Think plans to unveil its first products at LEAP in Riyadh, August 31 to September 3, 2026\"}","_yoast_wpseo_opengraph_title":"Think AI Startup Launches in Riyadh, Targeting GPU Efficiency","_yoast_wpseo_opengraph_description":"Former Sandsoft CTO Ahmed AlSharif and Ammar Enaya have launched Think, a Riyadh-based AI infrastructure startup. The company targets GPU efficiency, cooling, and power bottlenecks, with a LEAP debut planned for August 2026.","_yoast_wpseo_opengraph_image":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/03\/think-ai-startup-riyadh-gpu-infrastructure.webp","_yoast_wpseo_opengraph_image_id":77177,"_yoast_wpseo_twitter_title":"Think AI Startup Launches in Riyadh","_yoast_wpseo_twitter_description":"Ex-Sandsoft CTO Ahmed AlSharif launches Think, a Riyadh AI startup targeting GPU efficiency and AI infrastructure bottlenecks. LEAP debut planned for August 2026.","_yoast_wpseo_twitter_image":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/03\/think-ai-startup-riyadh-gpu-infrastructure.webp","_yoast_wpseo_twitter_image_id":77177,"_yoast_wpseo_primary_category":449,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":106441,"footnotes":""},"categories":[449,24],"tags":[2970,801,2971,1167,2972],"class_list":["post-77178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-economy","tag-ahmed-alsharif","tag-ai-infrastructure","tag-gpu-efficiency","tag-k2-think-v2","tag-saudi-startups","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Think AI Startup Launches in Riyadh | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Think AI startup launches in Riyadh, targeting GPU efficiency and AI infrastructure bottlenecks. 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