{"id":77707,"date":"2026-04-15T13:40:43","date_gmt":"2026-04-15T10:40:43","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/hyundai-boulder-concept-new-york-auto-show\/"},"modified":"2026-04-15T13:40:46","modified_gmt":"2026-04-15T10:40:46","slug":"hyundai-boulder-concept-new-york-auto-show","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/hyundai-boulder-concept-new-york-auto-show\/","title":{"rendered":"Hyundai Boulder Concept SUV Debuts at New York Auto Show, Previews 2030 Pickup Truck"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The Hyundai Boulder Concept made its global debut at the 2026 New York International Auto Show on April 13, offering a design preview of the company&#8217;s first body-on-frame vehicle for the U.S. market. The SUV concept signals Hyundai&#8217;s entry into the midsize pickup segment with a production truck scheduled for delivery by 2030.<\/p>\n<p class=\"wp-block-paragraph\">The Boulder Concept features an upright two-box silhouette with Hyundai&#8217;s &#8220;Art of Steel&#8221; design language, emphasizing off-road capability and functional utility. The vehicle incorporates a ladder-frame construction favored by U.S. consumers seeking serious towing and hauling performance. Hyundai confirmed that future body-on-frame vehicles will be designed, developed, and built in America using Hyundai-produced U.S. steel.<\/p>\n<h2 class=\"wp-block-heading\">Design and Exterior Features<\/h2>\n<p class=\"wp-block-paragraph\">The Boulder Concept&#8217;s exterior design reflects its off-road focus through several functional elements. The vehicle sits on oversized 37-inch mud-terrain tires with a tailgate-mounted full-size spare, providing generous ground clearance for challenging terrain. A stout, low-profile roof rack with steel webbing increases cargo capacity, while dual safari-style fixed upper windows enhance visibility and light penetration into the cabin.<\/p>\n<p class=\"wp-block-paragraph\">Coach-style doors enable enhanced side-loading for both front and rear rows, accommodating equipment and gear. A novel double-hinged rear tailgate opens from either side for flexible loading scenarios. The power drop-down rear window accommodates extra-long objects and enables flow-through ventilation. Reflective materials on tow hooks and door handles improve visibility during low-light conditions. The entire exterior wears a Liquid Titanium finish.<\/p>\n<h2 class=\"wp-block-heading\">Off-Road Capability and Technology<\/h2>\n<p class=\"wp-block-paragraph\">The Boulder Concept&#8217;s design delivers aggressive approach, departure, and breakover angles for exceptional off-road agility. A generous fording depth enables safe water crossing, while an available software-driven real-time off-road guidance system assists drivers navigating challenging terrain. The system functions as a digital spotter, providing confidence-inspiring navigation support during adventures.<\/p>\n<p class=\"wp-block-paragraph\">The interior prioritizes durability with robust materials in high-wear areas including grab bars and switchgear. Physical knobs and buttons remain within easy reach for confident operation on uneven terrain. Configurable fold-out tray tables serve dual purposes for field meals or work surfaces. The <a href=\"\/category\/automotive\/\">vehicle design<\/a> emphasizes functional flexibility, with the exterior serving as a blank canvas for owner-customized accessories.<\/p>\n<h2 class=\"wp-block-heading\">Production Timeline and Market Strategy<\/h2>\n<p class=\"wp-block-paragraph\">Jos\u00e9 Mu\u00f1oz, President and CEO of Hyundai Motor Company, stated that the Boulder Concept demonstrates the company&#8217;s commitment to American customers. &#8220;Body-on-frame vehicles are the backbone of American work and adventure, and we intend to compete in the midsize pickup segment with everything we have,&#8221; Mu\u00f1oz said. The midsize pickup represents one of 36 new Hyundai vehicles coming to North America by 2030.<\/p>\n<p class=\"wp-block-paragraph\">Randy Parker, President and CEO of Hyundai Motor North America, noted that the company sees a clear opportunity in the pickup market. &#8220;Body-on-frame trucks play a central role in this market, and we see a clear opportunity to bring customers a new alternative that reflects how they work, explore, and live,&#8221; Parker said. The Boulder Concept SUV signals Hyundai&#8217;s approach to developing its midsize pickup with U.S. customer needs at the core.<\/p>\n<h2 class=\"wp-block-heading\">Design Philosophy and Future Direction<\/h2>\n<p class=\"wp-block-paragraph\">SangYup Lee, Executive Vice President and Head of Hyundai and Genesis Global Design Center, described the Boulder Concept as a response to customer demand. &#8220;Our body-on-frame Boulder Concept SUV is a four-wheeled love letter to the dynamic, off-road way of life that many customers have been asking us for in our future-focused research,&#8221; Lee said. The design study was led by Hyundai&#8217;s Southern California-based Design North America team, with specific focus on attracting off-road enthusiasts to the brand.<\/p>\n<p class=\"wp-block-paragraph\">The &#8220;Art of Steel&#8221; design philosophy transforms steel&#8217;s strength and flexibility into sculptural yet functional forms. Inspired by advanced steel technologies from Hyundai Steel, the design language emphasizes the material&#8217;s powerful, robust, and timeless qualities. The Boulder Concept&#8217;s construction and appearance signal Hyundai&#8217;s future design direction for body-on-frame vehicles, indicating unlimited potential for rugged capability and utility in upcoming production models.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hyundai Boulder Concept SUV debuts at New York Auto Show, previewing the company&#8217;s first body-on-frame midsize pickup truck arriving by 2030. 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