{"id":79276,"date":"2026-05-21T16:20:50","date_gmt":"2026-05-21T13:20:50","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/sas-agentic-ai-expansion-customer-intelligence-360\/"},"modified":"2026-05-21T16:21:08","modified_gmt":"2026-05-21T13:21:08","slug":"sas-agentic-ai-expansion-customer-intelligence-360","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/sas-agentic-ai-expansion-customer-intelligence-360\/","title":{"rendered":"SAS Agentic AI Capabilities Expand in Customer Intelligence 360 Platform"},"content":{"rendered":"<p class=\"wp-block-paragraph\">SAS agentic AI capabilities have expanded within the SAS Customer Intelligence 360 platform, the company announced today at its SAS Innovate conference in Dubai. The new features include specialized AI agents designed to work alongside marketers, not replace them.<\/p><p class=\"wp-block-paragraph\">The update introduces a multi-agent system with agents focused on audiences, journeys, decisioning, and execution. A supervisory layer called the SAS 360 Agent coordinates interactions between specialized agents such as the Audience, Journey, Email, Search, and Recipes agents. The company said this transforms the platform into an intelligent operating system for customer engagement.<\/p><h2 class=\"wp-block-heading\">Journeys Agent and Search Agent lead the new features<\/h2><p class=\"wp-block-paragraph\">The Journeys Agent helps marketers create customer journeys using text briefs, images, and conversational prompts. It retrieves relevant audiences and touchpoints, then assembles a journey structure aligned with best practices. Human-in-the-loop checkpoints are embedded throughout the process, ensuring marketer control while reducing build time. The agent generates production-ready SAS code behind the scenes.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The Journey Agent has strong potential to streamline campaign creation and improve efficiency at scale, particularly when managing complex, multi-market campaigns.<\/p><cite>Eleonora Parlatore, Head of Creative Services and Operations at Global Blue<\/cite><\/blockquote><p class=\"wp-block-paragraph\">The Search Agent allows marketers to ask operational and performance-related questions across the <a href=\"\/category\/ai\/\">SAS Customer Intelligence 360<\/a> environment. Instead of navigating dashboards, users ask questions and receive contextual answers grounded in their own data.<\/p><h2 class=\"wp-block-heading\">Human oversight remains central to SAS agentic AI approach<\/h2><p class=\"wp-block-paragraph\">SAS emphasized that its agentic AI operates within trustworthy AI principles, maintains human-in-the-loop control, and is embedded directly into marketing workflows. The agents do not replace existing capabilities but operate across them to retrieve objects, make recommendations, and accelerate execution under human supervision.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Agentic AI isn\u2019t about handing control to machines. It\u2019s about creating systems that amplify human expertise, one specialized agent at a time.<\/p><cite>Mike Blanchard, Vice President, Customer Intelligence at SAS<\/cite><\/blockquote><p class=\"wp-block-paragraph\">The announcement was made at SAS Innovate, the company\u2019s global data and AI conference, as SAS celebrates 50 years of innovation. The event is supported by partners including Microsoft, Intel, and AWS.<\/p><p class=\"wp-block-paragraph\">With these additions, SAS aims to help marketers act faster without sacrificing trust. The <a href=\"\/category\/ai\/\">agentic AI<\/a> system is designed to shift marketing from a resource-constrained linear model to one supporting decisions and journeys at greater granularity.<\/p>","protected":false},"excerpt":{"rendered":"<p>SAS expands agentic AI within Customer Intelligence 360 with specialized agents for journeys, search, and coordination. The multi-agent system aims to boost efficiency while maintaining human oversight.<\/p>\n","protected":false},"author":2,"featured_media":79275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"{\"x_hook\":\"SAS unveils new agentic AI agents in Customer Intelligence 360, including Journeys Agent and Search Agent, designed to boost marketer efficiency with human-in-the-loop control.\",\"x_takeaways\":\"Key Highlights:\\n\ud83d\udd39 Journeys Agent creates customer journeys from text, images, and prompts\\n\ud83d\udd39 Search Agent answers operational questions from natural language queries\\n\ud83d\udd39 SAS 360 Agent coordinates multiple specialized agents\\n\ud83d\udd39 Human-in-the-loop checkpoints embedded in all workflows\\n\ud83d\udd39 Announced at SAS Innovate in Dubai, supported by Microsoft, Intel, AWS\\n\ud83d\udd39 via @SASsoftware\"}","_yoast_wpseo_opengraph_title":"SAS Agentic AI Capabilities Expand in Customer Intelligence 360 Platform","_yoast_wpseo_opengraph_description":"SAS announces new agentic AI features in Customer Intelligence 360, including Journeys Agent and Search Agent. 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Journeys Agent and Search Agent lead the update, with human oversight built in.","_yoast_wpseo_twitter_image":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/05\/sas-agentic-ai-interface-customer-intelligence-360.webp","_yoast_wpseo_twitter_image_id":79275,"_yoast_wpseo_primary_category":449,"_extra_hide_author_box":"1","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[449],"tags":[743,4384,3787,236,4385],"class_list":["post-79276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","tag-agentic-ai","tag-customer-intelligence-360","tag-marketing-automation","tag-sas","tag-sas-innovate","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SAS Agentic AI - New Capabilities in Customer Intelligence 360 | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"SAS agentic AI capabilities expand in Customer Intelligence 360 with specialized agents for journeys and search. 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