{"id":79328,"date":"2026-05-23T17:57:30","date_gmt":"2026-05-23T14:57:30","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/f1-app-experience-globant-update\/"},"modified":"2026-05-23T17:57:47","modified_gmt":"2026-05-23T14:57:47","slug":"f1-app-experience-globant-update","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/f1-app-experience-globant-update\/","title":{"rendered":"Globant Powers New Connected Race Experience for Formula 1 Fans"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Globant has introduced a new digital feature to improve the <a href=\"\/category\/apps\/\">F1 app experience<\/a> for spectators attending Grand Prix events globally.<\/p><p class=\"wp-block-paragraph\">The company developed this module to centralize scheduling.<\/p><p class=\"wp-block-paragraph\">Consequently, fans can access live data directly from their mobile devices during race weekends.<\/p><p class=\"wp-block-paragraph\">Since the start of the 2026 season, more than 1.2 million attendees have used the updated application.<\/p><p class=\"wp-block-paragraph\">This digital companion helps spectators manage their schedules through personalized timetables.<\/p><p class=\"wp-block-paragraph\">In addition, advanced maps assist with crowd management and reduce queue times at various venues.<\/p><h2 class=\"wp-block-heading\">Consolidating Fan Data for Promoters<\/h2><p class=\"wp-block-paragraph\">The program allows <a href=\"\/category\/automotive\/\">Formula 1<\/a> to consolidate spectator data to create a unified view of behavior.<\/p><p class=\"wp-block-paragraph\">As a result, race promoters can access previously untapped operational insights.<\/p><p class=\"wp-block-paragraph\">Furthermore, this data integration helps organizers deliver personalized communications and discover new monetization opportunities.<\/p><h2 class=\"wp-block-heading\">Improving the F1 App Experience Globally<\/h2><p class=\"wp-block-paragraph\">The integration of these services addresses the historically fragmented journey of spectators at physical events.<\/p><p class=\"wp-block-paragraph\">By using the <strong>F1 app experience<\/strong>, fans can interact with the event directly.<\/p><p class=\"wp-block-paragraph\">Notably, this system creates a continuous cycle of feedback to improve future race events.<\/p><h2 class=\"wp-block-heading\">Technical Achievements in Previous Seasons<\/h2><p class=\"wp-block-paragraph\">This digital update follows the deployment of the Team Content Delivery System during the 2025 season.<\/p><p class=\"wp-block-paragraph\">Globant provided all ten Formula 1 teams with this platform.<\/p><p class=\"wp-block-paragraph\">Specifically, the system reduced video and data latency from 12 seconds to under 5 seconds.<\/p><p class=\"wp-block-paragraph\">The platform supported 24 global events and managed over 7,500 hours of cataloged video.<\/p><p class=\"wp-block-paragraph\">Meanwhile, team engineers and strategists used the real-time data to evaluate tire behavior and track incidents.<\/p><p class=\"wp-block-paragraph\">Consequently, staff could make critical decisions with higher confidence during active races.<\/p><h2 class=\"wp-block-heading\">Executive Insights on Fan Engagement<\/h2><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;An F1 race weekend is firing with activity and this programme helps keep the fans at the centre of everything. By centralizing its fan data on its official app, F1 can make more authentic connections with race-goers and help them shape their experience around their specific interests.&#8221;<\/p><cite>Carolina Dolan Chandler, CTO of the Media, Entertainment, Sports &#038; Hospitality AI Studio at Globant<\/cite><\/blockquote><p class=\"wp-block-paragraph\">Globant operates in over 35 countries globally.<\/p><p class=\"wp-block-paragraph\">The <a href=\"\/category\/economy\/\">company<\/a> provides technology services to major organizations, including FIFA, Google, and Santander across multiple continents.<\/p><p class=\"wp-block-paragraph\">Looking ahead, the firm plans to expand its digital services across international sports entertainment sectors.<\/p><p class=\"wp-block-paragraph\">Ultimately, the development of the <strong>F1 app experience<\/strong> represents a significant step in digital sports entertainment.<\/p><p class=\"wp-block-paragraph\">By combining real-time data with navigation, the platform maintains high spectator engagement.<\/p><p class=\"wp-block-paragraph\">Therefore, future updates will continue to focus on direct fan interaction.<\/p>","protected":false},"excerpt":{"rendered":"<p>Globant has launched a new race experience module within the official F1 app to centralize real-time scheduling and personalized wayfinding.<\/p>\n","protected":false},"author":2,"featured_media":79327,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"{\"x_hook\":\"Over 1.2 million Formula 1 fans are using Globant's new Race Experience module in the official app, featuring personalized wayfinding and real-time scheduling.\",\"x_takeaways\":\"Key Highlights:\\n\ud83d\udd39 Over 1.2 million fans accessed the new module during Grand Prix events\\n\ud83d\udd39 Real-time scheduling and personalized timetables for race weekends\\n\ud83d\udd39 Advanced maps and wayfinding to manage crowds and reduce queues\\n\ud83d\udd39 Latency reduced from 12 seconds to under 5 seconds for F1 teams\\n\ud83d\udd39 Supported 24 global events with 7,500+ hours of cataloged video\"}","_yoast_wpseo_opengraph_title":"Globant Powers New Connected Race Experience for Formula 1 Fans","_yoast_wpseo_opengraph_description":"Globant has introduced a new digital feature to improve the F1 app experience for spectators attending Grand Prix events globally.","_yoast_wpseo_opengraph_image":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/05\/f1-app-experience-globant-features.webp","_yoast_wpseo_opengraph_image_id":79327,"_yoast_wpseo_twitter_title":"Globant Powers New Connected Race Experience for Formula 1 Fans","_yoast_wpseo_twitter_description":"Globant has introduced a new digital feature to improve the F1 app experience for spectators attending Grand Prix events 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