Ford Middle East and Africa has welcomed two Saudi female journalists into the world of automotive journalism as the Kingdom of Saudi Arabia begins its countdown to the lifting of the ban on women driving.<\/p>\n\n\n\n
Layan Damanhouri from English daily Saudi Gazette and Nawal Turki AlJabr, head of the Ladies\u2019 Section at Al Riyadh Arabic daily and seasoned radio presenter, spent two days at Ford Middle East\u2019s headquarters in Dubai learning new skills with Ford\u2019s Product Development and Engineering teams, and Ford\u2019s storytelling team at the Content Factory.<\/p>\n\n\n\n
\u201cThis is a historic moment and a unique opportunity to encourage women to become involved in an exciting career move,\u201d said Sue Nigoghossian, General manager, MENA Communications at Ford. \u201cExcellent automotive writing thrives on the independent views of well-informed journalists \u2013 and we\u2019re excited to help these two female journalists find their voice and listen to their unique take on the motoring industry.\u201d<\/p>\n\n\n\n
The two journalists learned about the features and technologies they would need to look for when evaluating and test driving a vehicle; how best to write their stories in an engaging way; and how to create compelling car photography.<\/p>\n\n\n\n
Layan Damanhouri said, \u201cIt\u2019s been a very enjoyable and enlightening experience to learn about the different aspects of automotive journalism particularly in what goes on in media trips, test drives, storytelling, writing, and photography.\u201d<\/p>\n\n\n\n
\u201cWhat I liked about this introductory program is learning about the basics of a car from the experts,\u201d Damanhouri added. \u201cFrom the journalism side, it\u2019s great to learn from former journalists and communications professionals about what distinguishes quality automotive journalism. <\/p>\n\n\n\n
For me it was a good start to serve my curiosity and inspired me to study some references such as magazines, Instagram accounts, and TV programs afterwards. It\u2019s a great initiative because it gives insight to journalism as well as public relations in the auto industry.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Ford Middle East and Africa has welcomed two Saudi female journalists into the world of automotive journalism as the Kingdom of Saudi Arabia begins its countdown to the lifting of the ban on women driving. Layan Damanhouri from English daily Saudi Gazette and Nawal Turki AlJabr, head of the Ladies\u2019 Section at Al Riyadh Arabic […]<\/p>\n","protected":false},"author":13,"featured_media":7993,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-7994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n