{"id":80158,"date":"2026-06-10T17:13:58","date_gmt":"2026-06-10T14:13:58","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/unifonic-acquires-segmentify-mena\/"},"modified":"2026-06-10T17:14:00","modified_gmt":"2026-06-10T14:14:00","slug":"unifonic-acquires-segmentify-mena","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/unifonic-acquires-segmentify-mena\/","title":{"rendered":"Unifonic Acquires Segmentify to Expand AI Customer Engagement"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Unifonic acquires Segmentify<\/strong> to expand its customer engagement capabilities across the Middle East and North Africa region. The Riyadh-based <a href=\"\/category\/apps\/\">customer engagement platform<\/a> announced the transaction on June 10, 2026, to integrate real-time personalization into its existing services. Consequently, this transaction represents a major step in the company&#8217;s regional expansion strategy.<\/p>\n\n<h2 class=\"wp-block-heading\">Why Unifonic acquires Segmentify<\/h2>\n\n<p class=\"wp-block-paragraph\">Specifically, Segmentify provides personalization, search, and customer intelligence tools for retail and <a href=\"\/category\/economy\/\">e-commerce<\/a> brands. By combining these tools, the platform allows businesses to deploy automated marketing systems that determine the best message and channel for each customer. Meanwhile, the integration aims to simplify marketing operations by unifying customer data within a single platform. Consequently, this integration reduces technology complexity for enterprises operating in emerging markets.<\/p>\n\n<h2 class=\"wp-block-heading\">Strategic Value and Regional Impact<\/h2>\n\n<p class=\"wp-block-paragraph\">Ahmed Hamdan, Co-founder and CEO of Unifonic, stated that customer engagement is entering a new era. Furthermore, the acquisition strengthens the company&#8217;s ability to help enterprises move toward personalized experiences across every digital interaction. In addition, the transaction adds advanced <a href=\"\/category\/ai\/\">behavioral analytics<\/a> and predictive personalization to the existing platform.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Customer engagement is entering a new era where AI, behavioral intelligence, and real-time orchestration are converging into a single platform layer.&#8221;<\/p><cite>Ahmed Hamdan, Co-founder and CEO of Unifonic<\/cite><\/blockquote>\n\n<h2 class=\"wp-block-heading\">Financial and Operational Growth<\/h2>\n\n<p class=\"wp-block-paragraph\">Ibrahim Almohaimede, CFO of Unifonic, said the company approached this acquisition with a focus on strategic fit and long-term value creation. Notably, the investment supports sustainable growth and the next phase of international expansion for the company. As a result, the transaction where <strong>Unifonic acquires Segmentify<\/strong> expands the platform&#8217;s footprint into the United Kingdom, T\u00fcrkiye, and Germany. Furthermore, this expansion strengthens the company&#8217;s leadership across the Gulf Cooperation Council markets.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Segmentify strengthens the intelligence layer of our platform and positions Unifonic at the forefront of the emerging agentic marketing category.&#8221;<\/p><cite>Ibrahim Almohaimede, CFO of Unifonic<\/cite><\/blockquote>\n\n<h2 class=\"wp-block-heading\">Future Outlook for Agentic Marketing<\/h2>\n\n<p class=\"wp-block-paragraph\">Murat Soysal, Co-founder and CEO of Segmentify, said the merger will deliver immediate value to global customers. Therefore, the combined entity will offer a wider set of engagement solutions across Europe and the Middle East. Ultimately, as <strong>Unifonic acquires Segmentify<\/strong>, the company remains focused on building automated marketing systems to power digital commerce.<\/p>","protected":false},"excerpt":{"rendered":"<p>Unifonic has acquired Segmentify to integrate real-time AI personalization and expand its customer engagement platform across the MENA region.<\/p>\n","protected":false},"author":2,"featured_media":80157,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"{\"x_hook\":\"Unifonic acquired Segmentify to expand its customer engagement platform across the UK, Germany, and T\u00fcrkiye, introducing autonomous marketing agents to the MENA region.\",\"x_takeaways\":\"Key Details:\\n\ud83d\udd39 Unifonic acquires Segmentify to launch autonomous marketing agents\\n\ud83d\udd39 Integration combines conversational engagement with real-time AI personalization\\n\ud83d\udd39 Expands operations into the United Kingdom, Germany, and T\u00fcrkiye\\n\ud83d\udd39 Simplifies marketing operations by unifying customer data on one platform\"}","_yoast_wpseo_opengraph_title":"Unifonic Acquires Segmentify to Expand AI Customer Engagement","_yoast_wpseo_opengraph_description":"Unifonic has acquired Segmentify to integrate real-time AI personalization and expand its customer engagement platform across the MENA region.","_yoast_wpseo_opengraph_image":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/06\/unifonic-acquires-segmentify-deal.webp","_yoast_wpseo_opengraph_image_id":80157,"_yoast_wpseo_twitter_title":"Unifonic Acquires Segmentify to Expand AI Customer Engagement","_yoast_wpseo_twitter_description":"Unifonic has acquired Segmentify to integrate real-time AI personalization and expand its customer engagement platform across the MENA 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