{"id":80610,"date":"2026-06-23T18:25:02","date_gmt":"2026-06-23T15:25:02","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/raktda-huawei-partnership-hdc-2026\/"},"modified":"2026-06-23T18:25:22","modified_gmt":"2026-06-23T15:25:22","slug":"raktda-huawei-partnership-hdc-2026","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/raktda-huawei-partnership-hdc-2026\/","title":{"rendered":"RAKTDA and Huawei Mobile Services Expand Digital Tourism Collaboration at HDC 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The RAKTDA Huawei partnership has been officially expanded to advance digital tourism promotion through a new agreement signed at the Huawei Developer Conference 2026. This memorandum of understanding establishes a formal framework for collaboration across destination marketing, content development, and tourism experiences. Consequently, the two organizations aim to build on their existing relationship that originally began in 2024.<\/p><h2 class=\"wp-block-heading\">Details of the RAKTDA Huawei partnership<\/h2><p class=\"wp-block-paragraph\">Under the new agreement, the organizations will explore the development of destination content across various Huawei platforms. Specifically, these channels include Petal Maps, Huawei Themes, and other digital services. In addition, the collaboration will focus on joint marketing campaigns designed to increase international awareness of Ras Al Khaimah as a travel destination.<\/p><p class=\"wp-block-paragraph\">The joint efforts will also involve content partnerships, influencer engagement activities, and tailored storytelling initiatives. Meanwhile, the organizations plan to use Huawei&#8217;s advertising and consumer insight capabilities to support these campaigns. This strategic approach aims to reach specific traveler segments, particularly Chinese outbound travelers, through targeted communications.<\/p><h2 class=\"wp-block-heading\">Digital Content and Marketing Initiatives<\/h2><p class=\"wp-block-paragraph\">The collaboration aims to integrate technology with travel experiences to support the growth of the local <a href=\"\/category\/tourism\/\">tourism<\/a> sector. Notably, the agreement outlines opportunities for joint events, consumer engagement initiatives, and developer-focused activities. These projects will bring together technology and destination experiences to attract more visitors.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Tourism organizations are increasingly seeking innovative ways to engage travelers across digital channels and create more connected experiences. Over the past two years, we have worked closely with RAKTDA on destination marketing initiatives through Huawei&#8217;s ecosystem. This agreement reflects our shared ambition to build on that foundation and explore new opportunities across content, marketing and consumer engagement, helping destinations connect with travelers in more meaningful and effective ways.&#8221;<\/p><cite>William Hu, Managing Director of Huawei Consumer Business Group Cloud Service, Middle East and Africa<\/cite><\/blockquote><h2 class=\"wp-block-heading\">Reaching International Audiences<\/h2><p class=\"wp-block-paragraph\">The expansion of the RAKTDA Huawei partnership represents a significant step in utilizing digital platforms for regional tourism growth. By using mobile applications and digital services, the authority aims to enhance its visibility in key global markets. Furthermore, the partnership will help the emirate connect with tech-savvy travelers who rely on mobile devices for travel planning.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Technology and innovation play an increasingly important role in how travellers discover, plan and experience destinations. Our collaboration with Huawei Mobile Services has helped us connect with new audiences through innovative digital channels, particularly within the Chinese market. This agreement provides a framework to further strengthen destination visibility, enhance traveller engagement and support Ras Al Khaimah&#8217;s continued growth.&#8221;<\/p><cite>Phillipa Harrison, CEO of Ras Al Khaimah Tourism Development Authority<\/cite><\/blockquote><h2 class=\"wp-block-heading\">Future Outlook for Digital Tourism<\/h2><p class=\"wp-block-paragraph\">The signing ceremony took place during the annual Huawei Developer Conference 2026, which hosts global developers and industry leaders. Moving forward, both entities will continue to test new digital tools to improve the visitor experience. As a result, this collaboration is expected to drive sustainable growth in the local <a href=\"\/category\/economy\/\">economy<\/a> through advanced digital marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ras Al Khaimah Tourism Development Authority and Huawei Mobile Services have signed a new agreement at HDC 2026 to expand their digital tourism collaboration.<\/p>\n","protected":false},"author":2,"featured_media":80609,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"{\"x_hook\":\"Ras Al Khaimah Tourism Development Authority signed a new agreement with Huawei Mobile Services at HDC 2026 to expand their digital tourism collaboration across Petal Maps and Huawei Themes.\",\"x_takeaways\":\"Key Details:\\n\ud83d\udd39 Collaboration expanded at Huawei Developer Conference 2026\\n\ud83d\udd39 Destination content to launch on Petal Maps and Huawei Themes\\n\ud83d\udd39 Targeted marketing campaigns to reach Chinese outbound travelers\\n\ud83d\udd39 Joint initiatives to include influencer engagement and storytelling\\n\ud83d\udd39 Partnership builds on collaboration established in 2024\"}","_yoast_wpseo_opengraph_title":"RAKTDA and Huawei Mobile Services Expand Digital Tourism Collaboration","_yoast_wpseo_opengraph_description":"The expanded partnership will focus on destination marketing, digital content development, and reaching international travelers through Huawei's platforms.","_yoast_wpseo_opengraph_image":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/06\/raktda-huawei-partnership-signing-hdc-2026.webp","_yoast_wpseo_opengraph_image_id":80609,"_yoast_wpseo_twitter_title":"RAKTDA and Huawei Expand Digital Tourism Partnership","_yoast_wpseo_twitter_description":"RAKTDA and Huawei Mobile Services sign a new agreement at HDC 2026 to boost digital tourism marketing.","_yoast_wpseo_twitter_image":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/06\/raktda-huawei-partnership-signing-hdc-2026.webp","_yoast_wpseo_twitter_image_id":80609,"_yoast_wpseo_primary_category":516,"_extra_hide_author_box":"1","_extra_featured_post":"0","_partner_post_id":110987,"footnotes":""},"categories":[],"tags":[5050,5049,5048,5047],"class_list":["post-80610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-digital-tourism","tag-hdc-2026","tag-huawei-mobile-services","tag-raktda","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RAKTDA Huawei partnership - HDC 2026 | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"The RAKTDA Huawei partnership expands at HDC 2026 to drive digital tourism marketing, content 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