{"id":80668,"date":"2026-06-24T14:20:18","date_gmt":"2026-06-24T11:20:18","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/digital-advertising-growth-saudi-report\/"},"modified":"2026-06-24T14:20:36","modified_gmt":"2026-06-24T11:20:36","slug":"digital-advertising-growth-saudi-report","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/digital-advertising-growth-saudi-report\/","title":{"rendered":"Snap and Kearney Launch Saudi Digital Ad Maturity Framework"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A new study on digital advertising growth in Saudi Arabia reveals a gap between marketing investments and e-commerce outcomes. Snap Inc. and Kearney MEA released the Saudi Digital Ad Maturity Framework to help brands address this challenge. Consequently, the framework provides a benchmark for marketing effectiveness in the Kingdom.<\/p><h2 class=\"wp-block-heading\">Analyzing Digital Advertising Growth<\/h2><p class=\"wp-block-paragraph\">The study notes that digital advertising growth reached 23.5% year-on-year in 2024, making it the fastest rate in the Middle East and North Africa. However, e-commerce growth lagged behind this expansion by 8 percentage points. This difference between digital advertising growth and sales performance is described as the Saudi performance tension.<\/p><p class=\"wp-block-paragraph\">To address this issue, the new framework targets large local enterprises, global businesses, and government entities. Meanwhile, it offers tailored recommendations based on organizational needs and market objectives. This initiative supports the expanding <a href=\"\/category\/economy\/\">economy<\/a> of Saudi Arabia.<\/p><h2 class=\"wp-block-heading\">The Four Pillars of Marketing Maturity<\/h2><p class=\"wp-block-paragraph\">The framework evaluates advertisers across four key pillars: Strategy &#038; Organization; Creative &#038; Localization; Experience &#038; Activation; and Data, Tech &#038; Measurement. Specifically, these pillars help brands build customer-centric and measurable marketing strategies. Furthermore, research shows that nearly 70% of platform-driven impact is linked to cross-channel effects.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Saudi Arabia is one of the world\u2019s fastest-growing digital economies, and brands today need more than increased media investment to capture that opportunity. They need fit-for-market strategies grounded in local audiences, behaviours, and platforms.&#8221;<\/p><cite>Julie Caironi, Head of Marketing, Snap Inc. MENA &#038; APAC<\/cite><\/blockquote><h2 class=\"wp-block-heading\">Addressing the Cultural Relevance Gap<\/h2><p class=\"wp-block-paragraph\">Localization remains a significant challenge for brands operating in the Saudi market. Notably, more than 30% of Saudi consumers believe advertising from local brands lacks cultural relevance. Therefore, the framework emphasizes the importance of deeper audience understanding to improve campaign effectiveness on <a href=\"\/category\/social-media\/\">social media<\/a> platforms.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Together with Snap, we developed this framework to help advertisers identify the gaps limiting performance, prioritize where to focus, and define a clear path toward stronger and more sustainable results.&#8221;<\/p><cite>Hadi Hammoud, Partner, Kearney<\/cite><\/blockquote><h2 class=\"wp-block-heading\">Future Outlook for Saudi Advertisers<\/h2><p class=\"wp-block-paragraph\">Advertisers can access the framework through a detailed whitepaper and assessment tool. As a result, organizations can evaluate their current capabilities and identify opportunities for improvement. This tool aims to help businesses build effective marketing strategies for long-term growth in the digital <a href=\"\/category\/apps\/\">apps<\/a> and services sector.<\/p>","protected":false},"excerpt":{"rendered":"<p>A new study by Snap and Kearney MEA reveals a gap between digital ad spend and e-commerce outcomes in Saudi Arabia, introducing a new maturity framework.<\/p>\n","protected":false},"author":2,"featured_media":80667,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"{\"x_hook\":\"23.5% year-on-year growth in Saudi digital ad spend was recorded in 2024, yet e-commerce outcomes lagged by 8 percentage points, according to a new study by Snap and Kearney.\",\"x_takeaways\":\"Key Findings:\\n\ud83d\udd39 Saudi digital ad spend grew 23.5% year-on-year in 2024\\n\ud83d\udd39 E-commerce growth lagged digital ad spend by 8 percentage points\\n\ud83d\udd39 Over 30% of Saudi consumers say local brand ads lack cultural relevance\\n\ud83d\udd39 Nearly 70% of platform impact is linked to cross-channel effects\\n\ud83d\udd39 Framework evaluates brands across 4 key marketing pillars\"}","_yoast_wpseo_opengraph_title":"Snap and Kearney Launch Saudi Digital Ad Maturity Framework","_yoast_wpseo_opengraph_description":"A new study by Snap and Kearney MEA reveals a gap between digital ad spend and e-commerce outcomes in Saudi Arabia, introducing a new maturity framework.","_yoast_wpseo_opengraph_image":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/06\/digital-advertising-growth-saudi-study.webp","_yoast_wpseo_opengraph_image_id":80667,"_yoast_wpseo_twitter_title":"Snap and Kearney Launch Saudi Digital Ad Maturity Framework","_yoast_wpseo_twitter_description":"New study reveals an 8% gap between digital ad spend and e-commerce outcomes in Saudi 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