{"id":80714,"date":"2026-06-25T10:15:36","date_gmt":"2026-06-25T07:15:36","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/infobip-digitas-partnership-expansion\/"},"modified":"2026-06-25T10:15:56","modified_gmt":"2026-06-25T07:15:56","slug":"infobip-digitas-partnership-expansion","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/infobip-digitas-partnership-expansion\/","title":{"rendered":"Infobip and Digitas Expand Partnership to Deploy AI-Driven Customer Engagement"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The newly expanded <a href=\"\/category\/ai\/\">Infobip Digitas partnership<\/a> aims to deliver advanced cloud communications and marketing transformation services to global brands. Infobip, a cloud communications platform, and Digitas Middle East, the marketing transformation division of Publicis Groupe, finalized this agreement on June 24, 2026. The collaboration initially targets businesses across the Middle East, North Africa, and Asia-Pacific regions.<\/p><p class=\"wp-block-paragraph\">Under this agreement, the two entities will establish a joint service practice centered on the AgentOS platform. This initiative combines the communications infrastructure of Infobip with the data and customer experience strategies of Publicis Groupe. Consequently, enterprises can access unified marketing personalization and real-time messaging services.<\/p><h2 class=\"wp-block-heading\">Details of the Infobip Digitas partnership<\/h2><p class=\"wp-block-paragraph\">The <a href=\"\/category\/ai\/\">Infobip Digitas partnership<\/a> addresses a critical demand for integrated customer engagement solutions. According to a 2025 survey by Forrester, 88% of enterprise decision-makers at the director level and above are adopting or planning to adopt artificial intelligence agents. Therefore, this collaboration provides the necessary infrastructure to deploy these digital agents at scale.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Through the partnership, Digitas ME will build a dedicated practice of certified Infobip specialists, embed Infobip AgentOS capabilities into client engagement programs, and co-develop go-to-market solutions that combine Publicis&#8217; data and creative capabilities with Infobip&#8217;s real-time communications and AI platform.&#8221;<\/p><cite>Kareem Monem, CEO of Digitas Middle East &#038; Turkey<\/cite><\/blockquote><p class=\"wp-block-paragraph\">Zeid Shubailat, Sales Director for MENA at Infobip, said that the collaboration highlights the power of partnership between technology and creativity. Meanwhile, companies can use these tools to manage customer interactions across multiple digital channels.<\/p><h2 class=\"wp-block-heading\">Integration of Technology and Strategy<\/h2><p class=\"wp-block-paragraph\">In addition, the joint practice will co-develop go-to-market solutions. These solutions will combine the creative capabilities of Publicis with real-time communications. This integration helps businesses overcome the traditional complexities of consumer communications.<\/p><h2 class=\"wp-block-heading\">Expanding Digital Engagement<\/h2><p class=\"wp-block-paragraph\">The deployment of these services relies heavily on modern <a href=\"\/category\/telecom\/\">telecommunications<\/a> networks and cloud infrastructure. Infobip currently maintains connections to over 10,000 networks globally, including 800 direct operator connections. As a result, the platform can reach more than seven billion mobile devices across six continents. This scale allows global brands to execute real-time campaigns efficiently.<\/p><h2 class=\"wp-block-heading\">Future Outlook for Enterprise Messaging<\/h2><p class=\"wp-block-paragraph\">Looking ahead, both companies plan to accelerate the adoption of artificial intelligence in customer service. The <a href=\"\/category\/ai\/\">Infobip Digitas partnership<\/a> will continue to expand its services to other global markets following the initial rollout. Ultimately, this strategic alliance aims to help enterprises achieve measurable <a href=\"\/category\/economy\/\">business<\/a> growth through automated, personalized communication.<\/p>","protected":false},"excerpt":{"rendered":"<p>Infobip and Digitas Middle East have expanded their strategic partnership to deliver AI-driven customer engagement solutions for global brands across MENA and APAC.<\/p>\n","protected":false},"author":2,"featured_media":80713,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"{\"x_hook\":\"88% of enterprise decision-makers are adopting AI agents, prompting Infobip and Digitas to expand their strategic partnership across MENA and APAC.\",\"x_takeaways\":\"Key Details:\\n\ud83d\udd39 Joint service practice built around the Infobip AgentOS platform\\n\ud83d\udd39 Combines cloud communications infrastructure with Publicis data strategy\\n\ud83d\udd39 Initial rollout targeting enterprise clients in MENA and APAC regions\\n\ud83d\udd39 Addresses high demand with 88% of directors planning AI agent adoption\\n\ud83d\udd39 Co-developed solutions to manage real-time customer interactions\"}","_yoast_wpseo_opengraph_title":"Infobip and Digitas Expand Partnership for AI Customer Engagement","_yoast_wpseo_opengraph_description":"The collaboration combines Infobip's cloud communications infrastructure with Publicis Groupe's data and customer experience strategies.","_yoast_wpseo_opengraph_image":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/06\/infobip-digitas-partnership-cloud-communications.webp","_yoast_wpseo_opengraph_image_id":80713,"_yoast_wpseo_twitter_title":"Infobip and Digitas Expand AI Partnership","_yoast_wpseo_twitter_description":"The strategic alliance targets enterprise customer engagement across MENA and APAC using the AgentOS platform.","_yoast_wpseo_twitter_image":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/06\/infobip-digitas-partnership-cloud-communications.webp","_yoast_wpseo_twitter_image_id":80713,"_yoast_wpseo_primary_category":449,"_extra_hide_author_box":"1","_extra_featured_post":"0","_partner_post_id":111134,"footnotes":""},"categories":[449,24,22],"tags":[864,3142,5109,2026,1684],"class_list":["post-80714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-economy","category-telecom","tag-ai-agents","tag-cloud-communications","tag-digitas","tag-infobip","tag-publicis-groupe","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Infobip Digitas Partnership - AI Expansion | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"The Infobip Digitas 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