{"id":80840,"date":"2026-06-28T20:33:06","date_gmt":"2026-06-28T17:33:06","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/ai-use-cases-mwc-shanghai-2026\/"},"modified":"2026-06-28T20:33:22","modified_gmt":"2026-06-28T17:33:22","slug":"ai-use-cases-mwc-shanghai-2026","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/ai-use-cases-mwc-shanghai-2026\/","title":{"rendered":"Globe and China Mobile Showcase AI Growth at MWC Shanghai 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">At MWC Shanghai 2026, global telecommunications leaders highlighted how new <a href=\"\/category\/ai\/\">AI use cases<\/a> are transforming consumer services and driving operational growth.<\/p><p class=\"wp-block-paragraph\">Carl Cruz, CEO and president of Globe Telecom, outlined the company&#8217;s journey in adopting artificial intelligence across its operations. The initiative began in 2024 when the operator established a dedicated group and appointed Anton Bonifacio as Chief AI Officer, a role that later expanded to Chief Intelligence and Trust Officer.<\/p><h2 class=\"wp-block-heading\">Globe Telecom Expands AI Use Cases<\/h2><p class=\"wp-block-paragraph\">According to Cruz, the operator has integrated AI into 90% of its business practices, spanning over 260 active projects. Notably, employees have developed more than 80 citizen-led <a href=\"\/category\/ai\/\">AI use cases<\/a> using a hub-and-spoke operating model.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Our goal was simple: democratise technology so innovation could come from anywhere. We see AI not as a threat but as a tool for power and growth.&#8221;<\/p><cite>Carl Cruz, CEO of Globe Telecom<\/cite><\/blockquote><h2 class=\"wp-block-heading\">Operational Efficiency and Consumer Products<\/h2><p class=\"wp-block-paragraph\">The company focused its efforts on hyper-personalization, customer experience, autonomous networks, and new product creation. For instance, a new AI-powered billing agent reduced reconciliation times from days to mere seconds.<\/p><p class=\"wp-block-paragraph\">Furthermore, the operator introduced &#8220;AI Fiesta,&#8221; a subscription platform bundling models like ChatGPT, Claude, Gemini Pro, Perplexity, DeepSeek, and Grok. Additionally, the company launched Globe Cloud, a personal storage app using Synchronoss technology that features image-editing tools.<\/p><h2 class=\"wp-block-heading\">China Mobile Promotes AI for All<\/h2><p class=\"wp-block-paragraph\">China Mobile, the world&#8217;s largest operator, presented its &#8220;Mobile AI \u2013 AI for All&#8221; initiative at the event. Chair Zhongyue Chen emphasized that technology should serve everyone, showcasing an application that assists hearing-impaired individuals with daily tasks.<\/p><p class=\"wp-block-paragraph\">The company stated it remains open to partnerships rather than building a closed ecosystem. Meanwhile, its strategy targets consumer services, such as enhancing the FIFA World Cup viewing experience on TV, alongside industrial applications in steel manufacturing.<\/p><h2 class=\"wp-block-heading\">Infrastructure and Future Outlook<\/h2><p class=\"wp-block-paragraph\">In addition to consumer and industrial applications, China Mobile uses AI to measure model power and platform capacity. Both operators demonstrated that scaling <a href=\"\/category\/ai\/\">AI use cases<\/a> is essential for unlocking new growth engines in the <a href=\"\/category\/telecom\/\">telecommunications<\/a> sector.<\/p>","protected":false},"excerpt":{"rendered":"<p>Globe Telecom and China Mobile presented their latest AI strategies and consumer applications at MWC Shanghai 2026.<\/p>\n","protected":false},"author":10,"featured_media":80839,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"{\"x_hook\":\"90% of Globe Telecom's business practices now embed AI, with over 260 active projects driving operational efficiency and new consumer services.\",\"x_takeaways\":\"Key Highlights:\\n\ud83d\udd39 AI embedded in 90% of Globe Telecom business practices across 260 active projects\\n\ud83d\udd39 Billing reconciliation time reduced from days to seconds using AI billing agents\\n\ud83d\udd39 AI Fiesta platform bundles ChatGPT, Claude, and Gemini under one subscription\\n\ud83d\udd39 China Mobile uses AI to assist hearing-impaired users and optimize steel factories\\n\ud83d\udd39 Personal cloud storage app Globe Cloud integrates AI-powered image editing tools\"}","_yoast_wpseo_opengraph_title":"Globe and China Mobile Showcase AI Growth at MWC Shanghai 2026","_yoast_wpseo_opengraph_description":"Telecom giants share insights on consumer benefits and operational efficiency driven by artificial intelligence.","_yoast_wpseo_opengraph_image":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/06\/ai-use-cases-mwc-shanghai.webp","_yoast_wpseo_opengraph_image_id":80839,"_yoast_wpseo_twitter_title":"Globe and China Mobile Showcase AI Growth at MWC Shanghai 2026","_yoast_wpseo_twitter_description":"Telecom giants share insights on consumer benefits and operational efficiency driven by artificial intelligence.","_yoast_wpseo_twitter_image":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/06\/ai-use-cases-mwc-shanghai.webp","_yoast_wpseo_twitter_image_id":80839,"_yoast_wpseo_primary_category":449,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":111355,"footnotes":""},"categories":[449,22],"tags":[2219,5165,5118,2318],"class_list":["post-80840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-telecom","tag-china-mobile","tag-globe-telecom","tag-mwc-shanghai-2026","tag-telecom-ai","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI use cases - MWC Shanghai 2026 News | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"Discover how new AI use cases are driving growth at Globe Telecom and China Mobile, as 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