{"id":80843,"date":"2026-06-28T20:38:25","date_gmt":"2026-06-28T17:38:25","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/apple-price-hike-macbook-ipad\/"},"modified":"2026-06-28T20:38:40","modified_gmt":"2026-06-28T17:38:40","slug":"apple-price-hike-macbook-ipad","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/apple-price-hike-macbook-ipad\/","title":{"rendered":"Apple Increases MacBook and iPad Prices Globally Due to Memory Shortage"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A sudden <a href=\"\/category\/computers\/\">Apple price hike<\/a> has affected the global cost of MacBook and iPad lines by approximately 20%. The company attributed this decision to rising memory chip costs driven by high demand for <a href=\"\/category\/ai\/\">artificial intelligence<\/a> infrastructure. However, the price adjustments do not apply to the iPhone line.<\/p>\n\n<p class=\"wp-block-paragraph\">Tim Cook, the chief executive officer of Apple, warned last week that price increases were coming. Specifically, Cook stated to the Wall Street Journal that these adjustments were unavoidable due to the unsustainable cost of memory and storage. Consequently, the company released a statement explaining that the rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage.<\/p>\n\n<h2 class=\"wp-block-heading\">Market Impact of the Apple price hike<\/h2>\n\n<p class=\"wp-block-paragraph\">This <a href=\"\/category\/computers\/\">Apple price hike<\/a> represents a rare move for the company, which historically avoids mid-cycle adjustments. For instance, the Financial Times noted that the manufacturer previously avoided similar increases during the pandemic and the tariff disputes under President Donald Trump. Therefore, analysts suggest that the current memory shortage is causing significant disruption to the global supply chain.<\/p>\n\n<h2 class=\"wp-block-heading\">Specific Device Price Adjustments<\/h2>\n\n<p class=\"wp-block-paragraph\">The pricing changes affect several popular models across the portable computers and tablet lineups. For example, the 512GB MacBook Air has increased from $1,099 to $1,299, while the 256GB iPad Pro now costs $1,199, up from $999. Additionally, the low-end Neo laptop, which launched in March, now starts at $699 instead of its original $599 price.<\/p>\n\n<h2 class=\"wp-block-heading\">Supply Chain Disruptions and Context<\/h2>\n\n<p class=\"wp-block-paragraph\">While consumers face this <a href=\"\/category\/computers\/\">Apple price hike<\/a> on computing devices, other product lines remain unaffected. Notably, prices for the iPhone, Apple Watch, and AirPods will remain at their current levels. Historically, the company has preferred to adjust pricing only during new product launches, often removing older, cheaper models from its active lineup rather than raising prices on existing inventory.<\/p>\n\n<h2 class=\"wp-block-heading\">Industry Wide Pricing Trends<\/h2>\n\n<p class=\"wp-block-paragraph\">Other major technology manufacturers have implemented similar pricing adjustments in response to the memory chip shortage. Specifically, laptop makers such as Dell, HP, Lenovo, and Asus have already raised their retail prices. Furthermore, Samsung recently increased the pricing of its S26 <a href=\"\/category\/mobile-devices\/\">mobile devices<\/a> within the United States market.<\/p>","protected":false},"excerpt":{"rendered":"<p>Apple has raised prices on its MacBook and iPad lines by 20% due to global memory chip shortages driven by AI infrastructure demand.<\/p>\n","protected":false},"author":17,"featured_media":80842,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"{\"x_hook\":\"Apple raised prices on its MacBook and iPad lines by 20% due to memory chip shortages, pushing the 512GB MacBook Air to $1,299 and the 256GB iPad Pro to $1,199.\",\"x_takeaways\":\"Key Details:\\n\ud83d\udd39 MacBook and iPad prices increased globally by 20%\\n\ud83d\udd39 512GB MacBook Air price raised from $1,099 to $1,299\\n\ud83d\udd39 256GB iPad Pro price increased from $999 to $1,199\\n\ud83d\udd39 Low-end Neo laptop price adjusted from $599 to $699\\n\ud83d\udd39 iPhone, Apple Watch, and AirPods prices remain unchanged\"}","_yoast_wpseo_opengraph_title":"Apple Increases MacBook and iPad Prices Globally Due to Memory Shortage","_yoast_wpseo_opengraph_description":"Apple has raised prices on its MacBook and iPad lines by 20% due to global memory chip shortages driven by AI infrastructure demand.","_yoast_wpseo_opengraph_image":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/06\/apple-price-hike-macbook-ipad.webp","_yoast_wpseo_opengraph_image_id":80842,"_yoast_wpseo_twitter_title":"Apple Increases MacBook and iPad Prices Globally Due to Memory Shortage","_yoast_wpseo_twitter_description":"Apple has raised prices on its MacBook and iPad lines by 20% due to global memory chip shortages driven by AI infrastructure demand.","_yoast_wpseo_twitter_image":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/06\/apple-price-hike-macbook-ipad.webp","_yoast_wpseo_twitter_image_id":80842,"_yoast_wpseo_primary_category":446,"_extra_hide_author_box":"","_extra_featured_post":"0","_partner_post_id":111358,"footnotes":""},"categories":[446,24,441],"tags":[41,4081,381,2164,3198],"class_list":["post-80843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-computers","category-economy","category-mobile-devices","tag-apple","tag-chip-supply-chain","tag-ipad","tag-macbook-air","tag-memory-shortage","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple price hike - MacBook and iPad Costs | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"An Apple price hike of 20% affects MacBooks and iPads due to global memory chip shortages. 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