Volvo Cars, the premium carmaker, today launches M, a new brand that will expand the company\u2019s global mobility operations by providing dependable, on-demand access to cars and services through an intuitive app.\u00a0Moreover, M will learn about its user\u2019s needs, preferences and habits, personalising the customer relationship. It will debut in Sweden and the US in the spring of 2019.\u201cVolvo Cars is becoming more than just a car company. We recognise that urban consumers are rethinking traditional car ownership. M is part of our answer. We are evolving to become a direct-to-consumer services provider under our new mission \u2018Freedom to Move\u2019,\u201d said H\u00e5kan Samuelsson, Volvo Cars president and chief executive.M is developing proprietary learning technology that asks users about their specific needs instead of merely informing them where they can pick up a car.\u00a0\u00a0\u201cThe services currently available mainly offer alternatives to a taxi or public transit,\u201d said Bodil Eriksson, CEO of Volvo Car Mobility. \u201cWe\u2019re focused on the way people use the cars they own, which sets us apart. We aim to provide a real alternative to that experience. It should enable us to live life on our terms, getting things done and maximising precious time. We see the opportunity to offer a premium experience.\u2019\u201dIn addition to a team of experienced and sought-after digital software engineers and leading talent, M draws on 20 years of learnings and data from Sunfleet, Volvo Car Group\u2019s car-sharing pioneer.\u00a0Sunfleet is the leading car sharing company in Sweden with 500,000 annual transactions and a fleet of 1,700 cars. It will be fully integrated into M in 2019, making the service available to all existing Sunfleet members.\u201cMobility is undergoing a fundamental transformation and Volvo Cars is leading that change. The launch of M creates new sources of revenue for Volvo Cars and will be integral to the company\u2019s ambition to build more than 5 million direct consumer relationships by the middle of the next decade,\u201d said Mr Samuelsson.\u201cStockholm, Sweden, will serve as M\u2019s base of development and where we already conduct extensive testing. A broader Beta test will take place this autumn,\u201d said Ms Eriksson.Further information about the M service will be released later this year.<\/p>\n","protected":false},"excerpt":{"rendered":"
Volvo Cars, the premium carmaker, today launches M, a new brand that will expand the company\u2019s global mobility operations by providing dependable, on-demand access to cars and services through an intuitive app.\u00a0Moreover, M will learn about its user\u2019s needs, preferences and habits, personalising the customer relationship. It will debut in Sweden and the US in […]<\/p>\n","protected":false},"author":2,"featured_media":8134,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":0,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-8135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n