{"id":81462,"date":"2026-07-13T08:25:20","date_gmt":"2026-07-13T05:25:20","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/dream-of-the-desert-riyadh-headquarters-2\/"},"modified":"2026-07-13T08:25:22","modified_gmt":"2026-07-13T05:25:22","slug":"dream-of-the-desert-riyadh-headquarters-2","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/dream-of-the-desert-riyadh-headquarters-2\/","title":{"rendered":"Dream of the Desert Establishes Riyadh Headquarters and Appoints General Manager"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Dream of the Desert<\/strong>, Saudi Arabia&#8217;s first luxury desert train, has opened its permanent headquarters in Riyadh and appointed Raffaele Breschi as General Manager. This development marks the transition of the rail project into its delivery phase. Consequently, the project remains on track for its scheduled debut at the end of 2026.<\/p><h2 class=\"wp-block-heading\">Strategic Hub in Riyadh<\/h2><p class=\"wp-block-paragraph\">The establishment of the international headquarters outside Italy positions the project within the local <a href=\"\/category\/tourism\/\">tourism<\/a> sector. Specifically, the Riyadh office serves as the operational and strategic hub for the train. Meanwhile, the parent company, Arsenale, plans to manage its long-term investments in the Kingdom from this location.<\/p><h2 class=\"wp-block-heading\">National Partnerships and Route Details<\/h2><p class=\"wp-block-paragraph\">Operating from the capital allows the project to collaborate with several Saudi Arabian national entities. These organizations include the Ministry of Culture, Saudi Arabia Railways, the Transport General Authority, the Saudi Tourism Authority, and the Tourism Development Fund. In addition, these partnerships support operational readiness and cultural authenticity along the route.<\/p><p class=\"wp-block-paragraph\">The train will travel across more than 1,300 kilometers of the existing railway network in Saudi Arabia. During the journey, passengers will experience local heritage, craftsmanship, and hospitality. Furthermore, the project aims to stimulate local supply chains and create direct employment opportunities through Saudization, supporting the local <a href=\"\/category\/economy\/\">economy<\/a>.<\/p><h2 class=\"wp-block-heading\">Leadership of Dream of the Desert<\/h2><p class=\"wp-block-paragraph\">Raffaele Breschi will lead the next phase of the project as General Manager. He joined Arsenale Group in 2023 after working on regional growth in the Middle East. Previously, he served as a Partner at McKinsey &#038; Company, where he advised on large-scale <a href=\"\/category\/tourism\/\">tourism<\/a> strategies. In addition to his general manager role, Breschi will serve as Chief Executive Officer of Arsenale International.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Establishing our headquarters in Riyadh reflects our commitment to building Dream of the Desert from within the Kingdom,&#8221; said Raffaele Breschi, General Manager of the project.<\/p><cite>Raffaele Breschi, General Manager<\/cite><\/blockquote><h2 class=\"wp-block-heading\">Future Outlook and Global Expansion<\/h2><p class=\"wp-block-paragraph\">The parent company, Arsenale, has expanded its international portfolio since 2023 with four signed rail projects. Besides the Saudi Arabian venture, the company is developing luxury trains in Uzbekistan, Egypt, and the United Arab Emirates. Notably, the company acquired Golden Eagle Luxury Trains in September 2025 to strengthen its global position.<\/p><p class=\"wp-block-paragraph\">The priority list for the train is currently open for reservations. As the project moves toward its 2026 debut, the team remains focused on delivering the experience. Ultimately, the Dream of the Desert project aligns with the goals of Saudi Vision 2030 to develop culturally rooted travel.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dream of the Desert has opened its permanent Riyadh headquarters and appointed Raffaele Breschi as General Manager, marking its transition into the delivery phase.<\/p>\n","protected":false},"author":2,"featured_media":81461,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"{\"x_hook\":\"Raffaele Breschi has been appointed General Manager of Dream of the Desert as the luxury train project opens its permanent Riyadh headquarters ahead of its 2026 debut.\",\"x_takeaways\":\"Key Details:\\n\ud83d\udd39 Permanent headquarters established in Riyadh as the strategic hub\\n\ud83d\udd39 Raffaele Breschi appointed General Manager to lead the delivery phase\\n\ud83d\udd39 Route spans over 1,300 kilometers of Saudi Arabia's railway network\\n\ud83d\udd39 Project scheduled to make its official debut at the end of 2026\\n\ud83d\udd39 Developed in partnership with Saudi Arabia Railways and Ministry of Culture\"}","_yoast_wpseo_opengraph_title":"Dream of the Desert Establishes Riyadh Headquarters","_yoast_wpseo_opengraph_description":"The luxury train project has opened its permanent headquarters in Riyadh and appointed Raffaele Breschi as General Manager ahead of its 2026 debut.","_yoast_wpseo_opengraph_image":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/07\/dream-of-the-desert-riyadh-headquarters.webp","_yoast_wpseo_opengraph_image_id":81461,"_yoast_wpseo_twitter_title":"Dream of the Desert Establishes Riyadh Headquarters","_yoast_wpseo_twitter_description":"The luxury train project has opened its permanent headquarters in Riyadh and appointed Raffaele Breschi as General 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