{"id":82567,"date":"2026-08-17T15:29:07","date_gmt":"2026-08-17T12:29:07","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/fifa-digital-platforms-redesign\/"},"modified":"2026-08-17T15:29:30","modified_gmt":"2026-08-17T12:29:30","slug":"fifa-digital-platforms-redesign","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/fifa-digital-platforms-redesign\/","title":{"rendered":"FIFA Selects Globant to Redesign Global Fan Engagement Ecosystem"},"content":{"rendered":"<p class=\"wp-block-paragraph\">FIFA digital platforms will undergo a major redesign after the football governing body selected Globant to transform its global fan engagement system. The partnership will use <a href=\"\/category\/ai\/\">artificial intelligence<\/a> models to create a personalized journey for football fans worldwide.<\/p><p class=\"wp-block-paragraph\">The collaboration introduces Glob.AI, an AI-native technology services model that utilizes human-supervised AI agents. According to initial pilot tests, the implementation has already demonstrated a 20% efficiency increase in throughput generation while maintaining quality rates. All institutional knowledge and data generated through this system will be secured within a proprietary token vault, ensuring FIFA retains complete ownership of its digital assets.<\/p><h2 class=\"wp-block-heading\">Redesigning FIFA digital platforms for Global Fans<\/h2><p class=\"wp-block-paragraph\">The integration will focus on three core pillars of the digital system. First, the FIFA ID will serve as a unified fan identity to recognize and reward fans whether they watch from home or attend matches. Second, the official website will evolve into a personalized hub delivering relevant content. Finally, the tournament <a href=\"\/category\/apps\/\">software<\/a> will become a customizable platform combining schedules, real-time content, and local host city insights.<\/p><h2 class=\"wp-block-heading\">Securing Data and Enhancing Efficiency<\/h2><p class=\"wp-block-paragraph\">The transition to an AI-native model aims to simplify how the organization interacts with its global audience. Mattias Grafstr\u00f6m, FIFA Secretary General, stated:<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Our goal is to ensure every fan experiences football in a personal way that deepens their emotional connection. With Globant\u2019s continued innovation, we can hold our technology projects to a higher standard and develop a system that learns and adapts to the needs of our global audience.&#8221;<\/p><cite>Mattias Grafstr\u00f6m, FIFA Secretary General<\/cite><\/blockquote><h2 class=\"wp-block-heading\">A New Service Delivery Model<\/h2><p class=\"wp-block-paragraph\">The technology provider will deploy its specialized AI Pods to manage the scale of the global audience. Martin Migoya, Co-founder and CEO of Globant, stated:<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;With our AI Pods powered by Glob.AI we are building on our five years of collaboration by implementing a whole new service delivery model that moves at the pace of fandom.&#8221;<\/p><cite>Martin Migoya, Co-founder and CEO of Globant<\/cite><\/blockquote><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/08\/fifa-digital-platforms-globant-partnership-inline-1.webp\" alt=\"Martin Migoya, Co-founder and CEO of Globant\"\/><figcaption class=\"wp-element-caption\">Martin Migoya, Co-founder and CEO of Globant<\/figcaption><\/figure><h2 class=\"wp-block-heading\">Expanding the Football Digital Ecosystem<\/h2><p class=\"wp-block-paragraph\">By consolidating first-party data, the organization aims to eliminate anonymous fan interactions. This structured data will help the organization analyze how global fans operate, applying these insights to future tournaments and commercial initiatives. The deployment of these advanced FIFA digital platforms represents a shift toward consumption-based technology models in sports entertainment.<\/p><p class=\"wp-block-paragraph\">Globant, which employs more than 28,500 people across 35 countries, will continue to support the organization&#8217;s digital transformation. The company&#8217;s experience in enterprise software development will guide the rollout of these new systems.<\/p>","protected":false},"excerpt":{"rendered":"<p>FIFA has partnered with Globant to redesign its global fan engagement system using AI-native technology to deliver personalized experiences for football fans.<\/p>\n","protected":false},"author":2,"featured_media":82566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"{\"x_hook\":\"20% efficiency increase was demonstrated in initial pilots as FIFA selected Globant to redesign its global fan engagement ecosystem using AI Pods powered by Glob.AI.\",\"x_takeaways\":\"Key Details:\\n\ud83d\udd39 20% efficiency increase demonstrated in initial pilot tests\\n\ud83d\udd39 AI Pods powered by Glob.AI to deliver personalized fan experiences\\n\ud83d\udd39 Unified FIFA ID to connect and reward fans globally\\n\ud83d\udd39 Proprietary token vault secures all institutional data ownership\\n\ud83d\udd39 Partnership builds on five years of collaboration\"}","_yoast_wpseo_opengraph_title":"FIFA Selects Globant to Redesign Global Fan Engagement Ecosystem","_yoast_wpseo_opengraph_description":"FIFA has partnered with Globant to redesign its global fan engagement system using AI-native technology to deliver personalized experiences for football fans.","_yoast_wpseo_opengraph_image":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/08\/fifa-digital-platforms-globant-partnership.webp","_yoast_wpseo_opengraph_image_id":82566,"_yoast_wpseo_twitter_title":"FIFA Selects Globant to Redesign Digital Fan Ecosystem","_yoast_wpseo_twitter_description":"FIFA digital platforms will undergo a major redesign by Globant to create a personalized, AI-powered experience for football fans worldwide.","_yoast_wpseo_twitter_image":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/08\/fifa-digital-platforms-globant-partnership.webp","_yoast_wpseo_twitter_image_id":82566,"_yoast_wpseo_primary_category":0,"_extra_hide_author_box":"1","_extra_featured_post":"0","_partner_post_id":113544,"footnotes":""},"categories":[],"tags":[5700,5254,5925,3333,5809],"class_list":["post-82567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-9z-globant","tag-ai-pods","tag-fan-engagement","tag-fifa-26","tag-glob-ai","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FIFA digital platforms - Redesign Project | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"FIFA digital platforms will undergo a major redesign by Globant to create a personalized, AI-powered experience for 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