The demand for \u2018Festival Tourism\u2019 has skyrocketed, especially among millennials who continue to thirst for unique and buzz worthy experiences – according to Wego, the leading online travel marketplace in the Middle East and Africa. <\/p>\n
\u201cToday\u2019s global travellers are willing to spend that extra penny to experience the magic of seasonal, music, cultural, and even shopping festivals,\u201d said Mamoun Hmedan, Wego Managing Director for MENA and India. \u201cIt\u2019s the Gen-Y\u2019s penchant for unique and authentic cultural encounters and human-interactions that drives their interest to attend festivals – halfway across the world.\u201d <\/p>\n
Music Festivals Top the Charts<\/p>\n
According to the Wego spokesperson, music festivals are one of the greatest travel motivators of the recent times. It is extravaganzas such as Tomorrowland in Belgium, Exit in Serbia, Mawazine in Morocco, Jerash in Jordan and Coachella in the United States that have popularized the idea of travelling for the sound of music.<\/p>\n
In the last few years, a sharp increase in travel searches to the host nation has been seen in the months preceding major music festivals. For instance, England, which hosts largest number of music festivals in the world, saw a 20% rise in music tourism in 2016 \u2013 according to research by UK Music.<\/p>\n
\u201cMusic festivals are able to successfully attract a large number of tourists and even surpass some of the major sporting events in terms of attendance,\u201d said Hmedan. \u201cSince we live in an era of \u2018if it\u2019s not on social media, it didn\u2019t happen\u2019, the new-age traveller seeks to make memories at such musical events and share them online with friends.\u201d<\/p>\n
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The Middle Eastern Festive Pull<\/p>\n
Speaking specifically of the Middle East, Hmedan mentioned that local festivals such as Dubai Shopping Festival continue to attract tourists from across the globe. <\/p>\n
During the Dubai Shopping Festival this year, Wego witnessed an increase in flight searches for Dubai of around 20 percent, as compared to the same period last year. <\/p>\n
\u201cMega and Family festivals, such as Dubai Summer Surprises (DSS) and Abu Dhabi Summer Festival have done remarkably well in attracting travellers to the region,\u201d he added. \u201cSuch events are a great way to boost the nation\u2019s tourist appeal during off-peak seasons.\u201d<\/p>\n
Other GCC countries are also working towards increasing their allure, as destinations for festival tourism, both within the region as well as internationally. The Kingdom of Saudi Arabia, for one, is keen on popularizing its own share of cultural festivals including cultural fests of Janadriyah and Souq Okaz and the Jeddah Summer Festival.<\/p>\n
The Lure of Off-Beat Festivals <\/p>\n
To keep up with the trend, travel providers have already started to offer packages to off-beat destination festivals like the Sarawak Rainforest Music Festival\u00a0in Borneo, Air Guitar\u00a0World\u00a0Championships\u00a0in Finland\u00a0and the Hornbill Festival, in the north-east of India.\u00a0<\/p>\n
Additionally, classic cars festivals and races (especially across the UK) are growing in popularity among the world\u2019s auto aficionados and sport enthusiasts. Mounting interest in culinary tourism also contributes to more tourists planning their holidays around food festivals such as the Dubai Food Festival, UAE; Pizzafest in Naples, Italy; Maine Lobster Festival in Maine, USA and Thailand’s Vegetarian Festival.<\/p>\n","protected":false},"excerpt":{"rendered":"
The demand for \u2018Festival Tourism\u2019 has skyrocketed, especially among millennials who continue to thirst for unique and buzz worthy experiences – according to Wego, the leading online travel marketplace in the Middle East and Africa. \u201cToday\u2019s global travellers are willing to spend that extra penny to experience the magic of seasonal, music, cultural, and even […]<\/p>\n","protected":false},"author":8,"featured_media":8306,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":0,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[516],"tags":[],"class_list":["post-8307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n