{"id":85029,"date":"2026-09-30T13:12:40","date_gmt":"2026-09-30T10:12:40","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/middle-east-loyalty-market-masterclass-dubai\/"},"modified":"2026-09-30T13:13:04","modified_gmt":"2026-09-30T10:13:04","slug":"middle-east-loyalty-market-masterclass-dubai","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/middle-east-loyalty-market-masterclass-dubai\/","title":{"rendered":"Middle East Loyalty Market Projected to Reach $5.6 Billion by 2030"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The Middle East loyalty market is projected to reach $5.6 billion by 2030, driven by an annual growth rate of 15.1%. Businesses across the UAE, <a href=\"\/category\/economy\/\">Saudi Arabia<\/a>, and the wider region are shifting from standard points systems toward systems that incorporate payment links and specialized rewards.<\/p><p class=\"wp-block-paragraph\">To address these industry developments, Loylogic, Epsilon, and Loyalty &amp; Reward Co are organizing an executive training program titled Loyalty Programs: The Complete Masterclass. The event will take place on November 4\u20135, 2026, at the Marriott Marquis Dubai Creek in Dubai, UAE.<\/p><h2 class=\"wp-block-heading\">Expansion of the Middle East loyalty market<\/h2><p class=\"wp-block-paragraph\">The expansion of the Middle East loyalty market reflects changing consumer demands and the integration of <a href=\"\/category\/ai\/\">artificial intelligence<\/a> into customer retention strategies. Organizations are combining customer data and computational models to restructure the economic models of reward distribution.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Loyalty is entering a new era where the quality of the customer experience matters as much as the reward itself. Brands have an opportunity to use data, AI and richer reward ecosystems to create more relevant and meaningful relationships with their customers.&#8221;<\/p><cite>Gabi Kool, Chief Executive Officer at Loylogic<\/cite><\/blockquote><h2 class=\"wp-block-heading\">Dubai Masterclass Details and Faculty<\/h2><p class=\"wp-block-paragraph\">The executive program targets senior professionals working in customer relationship management, digital marketing, and commercial partnerships. Instruction will cover program design, consumer psychology, gamification, commercial modeling, security protocols, and fraud prevention.<\/p><p class=\"wp-block-paragraph\">The teaching faculty includes Gabi Kool and Adam Whatling from Loylogic, alongside Dave Allen and Brad Macdonald from Epsilon. Loyalty &amp; Reward Co will be represented by Phil Shelper, Hunter Murray, and Krishna Mohan.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Loyalty has become a much broader commercial conversation. It touches customer experience, data, technology, partnerships, revenue and long-term customer value.&#8221;<\/p><cite>Adam Whatling, Chief Commercial Officer at Loylogic<\/cite><\/blockquote><h2 class=\"wp-block-heading\">Technology and Program Economics<\/h2><p class=\"wp-block-paragraph\">Sessions will evaluate modern reward marketplaces, redemption mechanisms, and emerging retail technologies such as agentic commerce. These topics aim to help commercial brands adapt to new technical standards in enterprise <a href=\"\/category\/apps\/\">software applications<\/a>.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;As more and more brands adopt loyalty as the centerpiece of their customer strategy, it becomes essential for brands to differentiate their loyalty offerings and to truly understand and act on customer needs.&#8221;<\/p><cite>Brad Macdonald, Vice President Product Management at Epsilon<\/cite><\/blockquote><h2 class=\"wp-block-heading\">Certification and Professional Credentials<\/h2><p class=\"wp-block-paragraph\">Participants who complete the two-day <a href=\"\/category\/education\/\">training program<\/a> will receive a certificate accredited by The CPD Certification Service. Attendees will also earn the Certified Loyalty Expert designation and receive a print copy of the textbook Loyalty Programs: The Complete Guide, Third Edition, supporting further research into the Middle East loyalty market.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Middle East loyalty market is forecast to reach $5.6 billion by 2030 as Loylogic and partners bring a specialized masterclass to Dubai.<\/p>\n","protected":false},"author":2,"featured_media":85028,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"{\"x_hook\":\"The Middle East loyalty economy is growing 15.1% annually and is forecast to reach $5.6 billion by 2030, according to industry data.\",\"x_takeaways\":\"Key Details:\\n\ud83d\udd39 Regional loyalty spending projected to reach $5.6 billion by 2030\\n\ud83d\udd39 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