{"id":85338,"date":"2026-10-07T09:35:16","date_gmt":"2026-10-07T06:35:16","guid":{"rendered":"https:\/\/saudishopper.com.sa\/en\/ferrari-showroom-in-riyadh-inaugurated\/"},"modified":"2026-10-07T09:35:20","modified_gmt":"2026-10-07T06:35:20","slug":"ferrari-showroom-in-riyadh-inaugurated","status":"publish","type":"post","link":"https:\/\/saudishopper.com.sa\/en\/ferrari-showroom-in-riyadh-inaugurated\/","title":{"rendered":"Ferrari Saudi Arabia Inaugurates New Showroom in Riyadh"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Fast Auto Technic opened the new Ferrari showroom in Riyadh on Sunday evening, marking an expansion of the Italian <a href=\"\/category\/automotive\/\">automotive<\/a> brand in Saudi Arabia. Located at Canopy Plaza on the Northern Ring Road, the facility functions as the official retail and service venue under the longtime importer.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/10\/ferrari-showroom-in-riyadh-inauguration-inline-1.webp\" alt=\"Main vehicle presentation floor at the new Ferrari showroom in Riyadh\"\/><figcaption class=\"wp-element-caption\">The main vehicle presentation floor at the new facility in Riyadh.<\/figcaption><\/figure><h2 class=\"wp-block-heading\">Features of the New Ferrari Showroom in Riyadh<\/h2><p class=\"wp-block-paragraph\">The location represents the first site in Asia and the Middle East to incorporate the company&#8217;s updated global corporate identity. On the ground floor, the main display area presents current production models beneath specialized ceiling elements designed for vehicle presentation.<\/p><p class=\"wp-block-paragraph\">Beyond new vehicle displays, the venue maintains an inventory of certified pre-owned sports cars managed under the Ferrari Approved programme. These vehicles remain stored in a dedicated holding area to preserve vehicle condition.<\/p><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/10\/ferrari-showroom-in-riyadh-inauguration-inline-2.webp\" alt=\"Private vehicle configuration suite inside the showroom\"\/><figcaption class=\"wp-element-caption\">Dedicated private configuration space at the new Riyadh location.<\/figcaption><\/figure><h2 class=\"wp-block-heading\">Executive Perspectives on Regional Growth<\/h2><p class=\"wp-block-paragraph\">Corporate leaders from both companies attended the official opening event, highlighting commercial development across the domestic <a href=\"\/category\/economy\/\">economy<\/a>.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;The opening of this showroom in Riyadh marks an important step for Ferrari in the Kingdom of Saudi Arabia and across the region. It is the first in Asia and the Middle East to express our new Corporate Identity, and it reflects our commitment to offering our clients an experience that matches the passion and craftsmanship behind every Ferrari.&#8221;<\/p><cite>Massimiliano Di Silvestre, Chief Commercial and Marketing Officer of Ferrari<\/cite><\/blockquote><p class=\"wp-block-paragraph\">Shaikh Mohammed Wajeeh Hassan Sharbatly, CEO of SAMACO Group and Vice-Chairman and Founder of Fast Auto Technic, noted the long-term relationship between the importer and the manufacturer since 1998.<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;This new showroom not only marks a milestone in our 28-year journey with Ferrari, but it also reflects our confidence in the Kingdom and its passionate community of Ferraristi. We wanted to create a true home for our clients, a place where they can experience the brand\u2019s passion and heritage, and we look forward to welcoming them to Riyadh.&#8221;<\/p><cite>Shaikh Mohammed Wajeeh Hassan Sharbatly, CEO of SAMACO Group and Vice-Chairman and Founder of Fast Auto Technic<\/cite><\/blockquote><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/10\/ferrari-showroom-in-riyadh-inauguration-inline-3.webp\" alt=\"Automotive display section at Canopy Plaza\"\/><figcaption class=\"wp-element-caption\">Vehicle showcase area at the Canopy Plaza facility.<\/figcaption><\/figure><h2 class=\"wp-block-heading\">Private Configuration and Vehicle Delivery Services<\/h2><p class=\"wp-block-paragraph\">Alongside the main showroom floor, the building includes a dedicated personalization suite. Within this space, buyers review material samples, upholstery, and exterior finishes through specialized display systems and digital <a href=\"\/category\/apps\/\">software<\/a> tools.<\/p><p class=\"wp-block-paragraph\">A retractable shutter system enables staff to enclose the suite completely for client privacy during vehicle specification sessions. Furthermore, this same enclosed room transforms into a handover space where owners receive their vehicles.<\/p><h2 class=\"wp-block-heading\">Operational Hours and Market Context<\/h2><p class=\"wp-block-paragraph\">Saudi Arabia continues to serve as an expanding market for high-performance vehicles in the Middle East. Fast Auto Technic plans to use the facility to host future brand gatherings and vehicle debuts.<\/p><p class=\"wp-block-paragraph\">Regarding visiting schedules, the Ferrari showroom in Riyadh operates from Saturday through Thursday, open between 10:00 AM and 1:00 PM, and again from 5:00 PM to 10:00 PM, while remaining closed on Fridays.<\/p>","protected":false},"excerpt":{"rendered":"<p>Fast Auto Technic has opened a new Ferrari showroom at Canopy Plaza in Riyadh. The facility is the first in Asia and the Middle East with the brand&#8217;s latest corporate identity.<\/p>\n","protected":false},"author":2,"featured_media":85337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"{\"x_hook\":\"Fast Auto Technic opened the first Ferrari facility in Asia and the Middle East featuring the brand latest global corporate identity at Canopy Plaza in Riyadh.\",\"x_takeaways\":\"Key Details:\\n\ud83d\udd39 First Asia and Middle East site featuring Ferrari latest corporate identity\\n\ud83d\udd39 Features private vehicle configuration suite converting into delivery lounge\\n\ud83d\udd39 Certified pre-owned vehicles available via Ferrari Approved programme\\n\ud83d\udd39 Official importer partnership ongoing across Saudi Arabia since 1998\\n\ud83d\udd39 Located at Canopy Plaza on Northern Ring Road in Riyadh\"}","_yoast_wpseo_opengraph_title":"Ferrari Saudi Arabia Inaugurates New Showroom in Riyadh","_yoast_wpseo_opengraph_description":"Fast Auto Technic has officially opened its new Ferrari showroom in Riyadh, introducing the brand's latest corporate identity to the Middle East.","_yoast_wpseo_opengraph_image":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/10\/ferrari-showroom-in-riyadh-inauguration.webp","_yoast_wpseo_opengraph_image_id":85337,"_yoast_wpseo_twitter_title":"Ferrari Showroom in Riyadh Inaugurated","_yoast_wpseo_twitter_description":"Fast Auto Technic opens a new Ferrari showroom in Riyadh featuring private configuration suites and certified pre-owned vehicles.","_yoast_wpseo_twitter_image":"https:\/\/saudishopper.com.sa\/en\/wp-content\/uploads\/2026\/10\/ferrari-showroom-in-riyadh-inauguration.webp","_yoast_wpseo_twitter_image_id":85337,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"1","_extra_featured_post":"0","_partner_post_id":0,"footnotes":""},"categories":[26,24],"tags":[6745,5701,6856,6855,202],"class_list":["post-85338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","category-economy","tag-5g-saudi-arabia","tag-arriyadh-roaster","tag-automotive-retail","tag-fast-auto-technic","tag-ferrari","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ferrari Showroom in Riyadh Opens | Saudi Shopper<\/title>\n<meta name=\"description\" content=\"The new Ferrari showroom in Riyadh opened at Canopy Plaza, 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