A recent survey* by Gartner, Inc. reveals that saving time and money are the top reasons why consumers would use artificial intelligence (AI).<\/p>\n\n\n\n
\u201cAI is among the technologies that consumers consider using for tangible and more \u2018serious\u2019 benefits, as opposed to socializing, projecting self-image and having fun \u2014 three common reasons for using other personal technologies,\u201d said HYPERLINK “https:\/\/www.gartner.com\/analyst\/14783” Stephanie Baghdassarian, research director at Gartner.<\/p>\n\n\n\n
Fifty-eight percent of respondents said they would use AI if it helps them save time by taking over some tasks (see Figure 1).<\/p>\n\n\n\n
Fifty-three percent said they would use AI if it helps them save money. \u201cWe can think of AI being able to look for the best deal for a specific purchase, or find the best route to a particular destination, enabling to save money on toll payments and fuel,\u201d said Ms. Baghdassarian.<\/p>\n\n\n\n
Forty-seven percent would use AI if it gave them easier access to information, such as travel and transportation directions and details of their everyday consumption of goods.
Figure 1. Reasons Why Consumers Would Use AI<\/p>\n\n\n\n
Source: Gartner (September 2018)
Consumers Are Uncomfortable With Emotion AI
\u201cConsumers are ready for a new relationship with AI technologies, but have clear preferences about how they want that relationship to occur,\u201d said Anthony Mullen, research director at Gartner.
The survey also found that more than 70 percent of respondents feel comfortable with AI analyzing their vital signs, and with AI identification of voice and facial features to keep transactions secure.<\/p>\n\n\n\n
Nevertheless, when it comes to AI examining emotion in voices or facial expressions, 52 percent of respondents do not want AI to analyze their facial expressions to understand how they feel. Furthermore, 63 percent do not want AI to take an always-on listening approach to get to know them better.<\/p>\n\n\n\n
\u201cNot all consumers are driven by the same motives for letting AI observe them,\u201d said Ms. Baghdassarian. \u201cMillennials care about AI understanding them better and adapting interactions based on what they do, feel and need. Baby boomers seek safety and security when they let AI observe them. Generation Xers are close to millennials in terms of attitude toward AI understanding their needs, and close to baby boomers when it comes to safety and security.\u201d<\/p>\n\n\n\n
Privacy Is a Concern
When it comes to privacy, consumers are skeptical about the use of AI and are concerned about what it may mean.<\/p>\n\n\n\n
\u201cSixty-five percent of respondents believe that AI will destroy their privacy, rather than improve it,\u201d said Mr. Mullen. \u201cAs the shift to communicate with systems from humans to machines will accelerate, IT leaders must tailor AI\u2019s approaches to customer engagement by persona to persona in order to cater for varying views and preferences. In addition, they need to respect user privacy as well as use AI tools to support privacy and transparency goals.\u201d<\/p>\n\n\n\n
Gartner clients can read more in the Gartner reports titled HYPERLINK “https:\/\/www.gartner.com\/document\/3881811?ref=solrAll&refval=207986459&qid=d48d41b28d965810967d93f6ba78526c”\u201cMarket Insight: Accelerate Consumer Adoption of AI by Addressing Efficiency, Security and Sentiment\u201d and \u201cMarket Insight: How Consumers Want Your AI to Interact With Them \u2014 Interfaces, Trust and Autonomy.\u201d*For Editors
The results are based on the 2018 Gartner consumer AI perceptions study, conducted online during January and February 2018 among 4,019 respondents in the U.S. and the U.K.<\/p>\n","protected":false},"excerpt":{"rendered":"
A recent survey* by Gartner, Inc. reveals that saving time and money are the top reasons why consumers would use artificial intelligence (AI). \u201cAI is among the technologies that consumers consider using for tangible and more \u2018serious\u2019 benefits, as opposed to socializing, projecting self-image and having fun \u2014 three common reasons for using other personal […]<\/p>\n","protected":false},"author":8,"featured_media":493,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":449,"_extra_hide_author_box":"","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[449],"tags":[],"class_list":["post-8589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n