October 1 marks the start of Breast Cancer Awareness month, and this year Ford continues profiling the stories of outstanding Models of Courage to help promote the importance of early detection in successfully beating the disease in the Middle East and North Africa region.<\/p>\n\n\n\n
Warriors in Pink, the breast cancer awareness campaign powered by Ford, marks its eighth year in the region, having worked, over the years, with more than 130 Models of Courage \u2013 survivors ready to help empower and inspire those currently in the fight with breast cancer.<\/p>\n\n\n\n
For its 2018 edition, Ford Warriors in Pink asked its five Models of Courage to describe the challenges they faced when confronted with diagnosis and treatment and to detail how life has changed for them now that they\u2019ve moved past their most difficult days.<\/p>\n\n\n\n
\u201cOur Models of Courage for 2018 each have incredible stories that we\u2019ve highlighted in a series of inspirational videos that take the viewer through the challenges of tackling cancer, and detail the fulfilling lives each of our survivors now lead,\u201d said Sue Nigoghossian, general manager, MENA Communications, Ford Middle East & Africa. \u201cWe\u2019re proud to present their stories and hope that their humbling messages of courage, wisdom, fear, and victory help inspire women to follow their advice on the importance of early detection.<\/p>\n\n\n\n
\u201cAs a car company, we\u2019re not experts in breast cancer \u2013 but we can help by taking a number of initiatives like our Models of Courage, to help make an impact in the fight against breast cancer, the number one type of cancer affecting women in our region.\u201d<\/p>\n\n\n\n
Breast cancer survivors representing various nationalities accepted the challenge \u2013 and while each story is unique, they all prove that cancer doesn\u2019t need to stop you in your tracks, or from living your life to the fullest.
Breast cancer can affect any woman, at any age, no matter what walk of life she\u2019s from.<\/p>\n\n\n\n
Breast cancer affects one in five people in the UAE, and according to the Health Authority Abu Dhabi, it is the leading form of cancer in women in the country. And this trend unfortunately is similar across the Middle East, where in the next 20 years breast cancer cases are expected to quadruple in the Middle East according to the Saudi Ministry of Health.<\/p>\n","protected":false},"excerpt":{"rendered":"
October 1 marks the start of Breast Cancer Awareness month, and this year Ford continues profiling the stories of outstanding Models of Courage to help promote the importance of early detection in successfully beating the disease in the Middle East and North Africa region. Warriors in Pink, the breast cancer awareness campaign powered by Ford, […]<\/p>\n","protected":false},"author":2,"featured_media":8715,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":26,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[26],"tags":[168],"class_list":["post-8716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","tag-ford","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n