OPPO made a range of new announcements at its technology focused \u20182018 OPPO Technology Exhibition\u2019 in Shenzhen.\u00a0 Tony Chen, Founder, and CEO of OPPO, announced an increase in R&D spending to USD 1.43 billion next year \u2013 a 150% year-on-year increase – and that the company would continue to increase investment on a yearly basis. With the increased R&D capital, OPPO will integrate its supply chain and build on its technical expertise to enhance the company\u2019s technological capabilities. Furthermore, OPPO will leverage AI to develop a range of smart devices, including smart watches and smart home technologies, to explore and meet the increasingly rigid demands of consumers in the age of the Internet of Things (IoT).<\/p>\n
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5G a trend OPPO must embrace<\/p>\n
As a technology company, OPPO focuses relentlessly on the development of frontier technologies like 5G. \u201c5G is a trend OPPO must embrace. In addition to striving to become the first manufacturer to launch 5G smartphones, OPPO\u2019s exploration of application opportunities in the 5G+ era will ultimately determine the value of 5G,\u201d Tony Chen stressed. \u201cOPPO will fully integrate 5G with applications and user insights, and continuously innovate to provide users with revolutionary, necessary, convenient and seamless experiences.\u201d<\/p>\n
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OPPO established its 5G team as early as 2015 and began R&D at the onset of 5G standards. When 5G standards were frozen in December 2017, OPPO quickly invested in the development of 5G products, taking the lead in enabling the interoperability of 5G signaling and data links in August 2018 before realizing the first 5G smartphone connection this past October.<\/p>\n
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The benefits of AI realized in the 5G era<\/p>\n
OPPO has applied AI technologies across a wide range of applications including photography, facial recognition and fingerprint identification while introducing many innovative features including an AI-powered beauty camera, 3D portrait lighting and intelligent recognition scenarios. \u201cThe benefits brought about by AI technologies will truly be realized in the 5G era. For OPPO, AI is both a capability and a mindset, and our development prospects for AI are very broad,\u201d Chen said. By employing AI to continuously learn users\u2019 habits, OPPO smartphones are able to proactively provide better services and more personalized experiences.<\/p>\n
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\u201cIn the future, smartphones will become intelligent personal assistants – and this is something OPPO will definitely enable,\u201d Chen continued. \u201cThe smartphone is one of the best vessels for AI, but there is still considerable room for improvement. OPPO will actively embrace artificial intelligence while dedicating focus and resources to cutting-edge AI technologies and applications.\u201d<\/p>\n
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Integration of technology, art and humanity in smart devices and homes<\/p>\n
Closing his speech, Tony Chen emphasized that OPPO is committed to becoming a leader in an era where 5G, AI and IoT are broadly applied. \u201cWe must dare to explore, dare to make breakthroughs and dare to innovate. In the future, OPPO will fully integrate technological innovation with art and humanity, to develop smart devices and smart homes with the smartphone at their core, and an underlying mission of continuing to meet people\u2019s expectations for a better life.\u201d<\/p>\n
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OPPO has always attached great importance to R&D in leading-edge technology and has a design in place for the future based on its deep insights. Serving as a platform for internal stakeholders to exchange ideas and technology, the 2-day OPPO Technology Exhibition included four major sessions \u2013 AI, Big Data, Cloud + IoT and 5G \u2013 and 12 exhibition zones covering more than 80 innovative projects. While showcasing OPPO\u2019s current R&D capabilities and future technology roadmap, this year\u2019s exhibition also facilitated a dialogue between experts from a wide range of industries, effectively opening the door to enhanced opportunities for future technological development.<\/p>\n","protected":false},"excerpt":{"rendered":"
OPPO made a range of new announcements at its technology focused \u20182018 OPPO Technology Exhibition\u2019 in Shenzhen.\u00a0 Tony Chen, Founder, and CEO of OPPO, announced an increase in R&D spending to USD 1.43 billion next year \u2013 a 150% year-on-year increase – and that the company would continue to increase investment on a yearly basis. […]<\/p>\n","protected":false},"author":2,"featured_media":9215,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"1","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_pr_autopilot_social_copy":"","_yoast_wpseo_opengraph_title":"","_yoast_wpseo_opengraph_description":"","_yoast_wpseo_opengraph_image":"","_yoast_wpseo_opengraph_image_id":0,"_yoast_wpseo_twitter_title":"","_yoast_wpseo_twitter_description":"","_yoast_wpseo_twitter_image":"","_yoast_wpseo_twitter_image_id":0,"_yoast_wpseo_primary_category":0,"_extra_hide_author_box":"1","_extra_featured_post":"","_partner_post_id":0,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-9216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\n