Ferrari Showroom in Riyadh, Grand Opening, 9
Fast Auto Technic opened the new Ferrari showroom in Riyadh on Sunday evening, marking an expansion of the Italian automotive brand in Saudi Arabia. Located at Canopy Plaza on the Northern Ring Road, the facility functions as the official retail and service venue under the longtime importer.
Features of the New Ferrari Showroom in Riyadh
The location represents the first site in Asia and the Middle East to incorporate the company’s updated global corporate identity. On the ground floor, the main display area presents current production models beneath specialized ceiling elements designed for vehicle presentation.
Beyond new vehicle displays, the venue maintains an inventory of certified pre-owned sports cars managed under the Ferrari Approved programme. These vehicles remain stored in a dedicated holding area to preserve vehicle condition.
Executive Perspectives on Regional Growth
Corporate leaders from both companies attended the official opening event, highlighting commercial development across the domestic economy.
“The opening of this showroom in Riyadh marks an important step for Ferrari in the Kingdom of Saudi Arabia and across the region. It is the first in Asia and the Middle East to express our new Corporate Identity, and it reflects our commitment to offering our clients an experience that matches the passion and craftsmanship behind every Ferrari.”
Massimiliano Di Silvestre, Chief Commercial and Marketing Officer of Ferrari
Shaikh Mohammed Wajeeh Hassan Sharbatly, CEO of SAMACO Group and Vice-Chairman and Founder of Fast Auto Technic, noted the long-term relationship between the importer and the manufacturer since 1998.
“This new showroom not only marks a milestone in our 28-year journey with Ferrari, but it also reflects our confidence in the Kingdom and its passionate community of Ferraristi. We wanted to create a true home for our clients, a place where they can experience the brand’s passion and heritage, and we look forward to welcoming them to Riyadh.”
Shaikh Mohammed Wajeeh Hassan Sharbatly, CEO of SAMACO Group and Vice-Chairman and Founder of Fast Auto Technic
Private Configuration and Vehicle Delivery Services
Alongside the main showroom floor, the building includes a dedicated personalization suite. Within this space, buyers review material samples, upholstery, and exterior finishes through specialized display systems and digital software tools.
A retractable shutter system enables staff to enclose the suite completely for client privacy during vehicle specification sessions. Furthermore, this same enclosed room transforms into a handover space where owners receive their vehicles.
Operational Hours and Market Context
Saudi Arabia continues to serve as an expanding market for high-performance vehicles in the Middle East. Fast Auto Technic plans to use the facility to host future brand gatherings and vehicle debuts.
Regarding visiting schedules, the Ferrari showroom in Riyadh operates from Saturday through Thursday, open between 10:00 AM and 1:00 PM, and again from 5:00 PM to 10:00 PM, while remaining closed on Fridays.
