Sony Honda Mobility unveiled AFEELA Prototype 2026 at CES 2026, targeting 2028 US launch with advanced AI features, while AFEELA 1 deliveries begin in California within 2026 following successful trial production runs.
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Vantrue introduces the Pilot 2, the industry’s first professional thermal dash cam at CES 2026. Features dual-lens thermal vision, four-camera system, and 6.25-inch touchscreen for enhanced safety in challenging conditions.
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Ford MYNM sponsored Saudi triathlete Yasmeen Shaaban’s 24-hour diabetes awareness challenge in Jeddah, providing F-150 support vehicle throughout the 100km journey along the Corniche.
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INFINITI Saudi Arabia partners with Manahil International to deliver Japanese luxury automotive experiences across the Kingdom, featuring QX80, QX60, and QX55 models through integrated showrooms and service centers.
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Goodyear continues partnership with Team De Rooy for Dakar Rally 2025, providing OFFROAD tires and TPMS technology for the challenging 8,000-kilometer race across Saudi Arabia’s demanding terrain from January 3-17.
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British explorer Rosie Stancer’s 5,376-mile walking journey across Saudi Arabia continues with Ford Expedition 2025 providing essential support through challenging desert terrains toward Makkah.
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Mohamed Yousuf Naghi Motors unveils the all-new Lincoln Navigator in Jeddah, featuring 440hp V6 engine, 48-inch panoramic display, and advanced connectivity. Test drives now available at MYNM showrooms in Jeddah.
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Elite Group Holding wins Superbrands UAE 2025 award and partners with Goumbook for sustainability initiatives, launching two new hybrid SUVs to promote greener mobility across the UAE market.
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Nissan Saudi Arabia is set to launch its Winter in Hail driving experience from December 28-30,...
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Lexus unveils the all-electric LFA Concept globally, combining Japanese heritage with advanced BEV technology. The sports car features aluminum construction, aerodynamic design, and immersive cockpit experience, measuring 184.6 inches long with 2-person capacity.
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OMODA & JAECOO UAE launched the JAECOO J8 SHS hybrid SUV at Dubai Autodrome, featuring a 1,300km combined range, 5.8s acceleration, and 3rd-gen PHEV tech.
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Tarek Mosaad becomes Hyundai Middle East CEO effective January 2026, marking historic milestone for the automaker’s regional operations.
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KACST and Lucid inaugurate Saudi Arabia’s first electric vehicle innovation center, advancing EV technology and supporting Vision 2030. Read more.
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CARMA study analyzes BYD’s media presence across 56 markets, revealing how strategic PR and innovation built the Chinese EV maker’s global reputation.
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Nissan Patrol achieves 45% sales growth in Saudi Arabia since December 2024 launch, with Platinum grade leading demand.
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inDrive and AI Driver partner for Saudi Arabia’s first autonomous vehicle deployment under TGA supervision, launching pilot program in Riyadh H1 2026, supporting Vision 2030 smart mobility goals with WeRide technology integration.
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Electric vehicle maker Lucid opens third studio in Saudi Arabia, completing network across Riyadh, Jeddah, and Eastern Province.
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ABU DHABI – Uber Technologies and WeRide officially launched the first Uber robotaxi Abu Dhabi...
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Valvoline by Aramco served as the official lubricant partner for the 13th National Auto Award in Jeddah, reinforcing its position in the Saudi automotive sector.
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McLaren Project VIVA showcases hand-painted design details celebrating Las Vegas heritage and racing history on the 750S. Discover the exclusive MSO creation.
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