Hot Wheels
Hot Wheels E-Karting officially opened at the SEVEN Tabuk entertainment complex in Saudi Arabia. Developed in partnership with toy manufacturer Mattel, the indoor electric karting facility brings the vehicle brand to life through dedicated racing circuits and themed entertainment environments. The attraction is operated by Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of Qiddiya Investment Company (QIC).
Features of Hot Wheels E-Karting
The indoor racing venue offers a structured environment for children, teenagers, and adult drivers. Visitors at Hot Wheels E-Karting can choose between adult, junior, and dual-seat karts based on their age and driving experience. The facility operates daily, providing recreational competition alongside retail spaces that offer branded Hot Wheels merchandise.
Multi-Level Tracks and Vehicle Options
The attraction incorporates dynamic multi-level tracks inspired by classic toy track designs. In addition, the raceway features specialized visual effects and dynamic lighting systems to simulate competitive racing. These high-performance electric karts provide visitors with a modern automotive entertainment experience without combustion engine emissions.
The venue integrates interactive elements across its waiting and viewing areas to maintain engagement throughout each visit. Through these technical features, the facility enhances modern gaming and recreational options within the northern region of the Kingdom.
SEVEN Entertainment Network in Saudi Arabia
The opening in Tabuk forms part of an investment exceeding SAR 45 billion by SEVEN to build 14 entertainment destinations across 13 Saudi cities. Key project locations include Riyadh, Makkah, Jeddah, Taif, Dammam, Khobar, and Abha. Consequently, this initiative supports local tourism infrastructure and contributes to economic diversification goals outlined in Saudi Vision 2030.
Each destination is designed to deliver specialized attractions while developing local commercial opportunities. By introducing Hot Wheels E-Karting to Tabuk, SEVEN continues to expand its international partnership portfolio across regional markets, bringing world-class family entertainment concepts directly to communities across the Kingdom.
Mattel Partnership and Global Brand Portfolio
Mattel manages an extensive intellectual property catalog that includes brands such as Barbie, Fisher-Price, Matchbox, and UNO. Founded in 1945, the company licenses its properties globally for consumer products, digital content, and location-based attractions. Furthermore, the collaboration with SEVEN represents a continued expansion of licensed experiential venues within the Saudi economy.
Through strategic partnerships with international entertainment and IP leaders, SEVEN aims to establish sustainable leisure hubs that cater to domestic residents and regional visitors alike.
