The HUAWEI XMAGE Awards marked its tenth year on November 11, 2026, during an exhibition opening held at the Grand Palais in Paris. Over 150 photographers, image specialists, and media figures gathered at the venue to review winning photography projects and celebrate the milestone. Huawei organised the presentation in partnership with Paris Photo, an art fair founded in 1997 that attracts more than 100,000 visitors annually.
Alex Huang, Chief Marketing Officer of Huawei Consumer Business Group (CBG), spoke at the gathering regarding the community built around phone photography over the past decade. The exhibition carries forward the central concept of connecting people through visual records, following an earlier international tour under the same title.
Exhibition at Paris Grand Palais
The presentation at the Grand Palais showcased works selected under the theme A Heartwarming World. This installation followed the previous edition titled The World, You and Me, maintaining a focus on human relationships with their surroundings. Organisers added an anniversary distinction this season to acknowledge long-term contributors who supported the company across the past ten years.

Judging Process for the HUAWEI XMAGE Awards
The selection system for the HUAWEI XMAGE Awards followed the established XMAGE 100 procedure to assess submissions from around the world. Evaluators sorted qualifying pictures into three groups labeled Order and Precision, Time and Reflection, as well as Aesthetics and Resonance. A specialized panel reviewed 820,000 submissions to identify 100 finalists before assigning three Grand Prizes to selected entrants.

Grand Prize Winners Announced
Photographer Ali Abdul Hamid Alarbash secured a Grand Prize for his collection titled Light and Shadow Across France. The series depicts everyday French life, including an image of a child surrounded by soap bubbles on a Paris street, pedestrians walking by walls, and citizens seated near the Seine. Alarbash used a HUAWEI P60 Pro phone to capture ambient daylight throughout his compositions.
Mai Shunxi earned another Grand Prize for the portrait A Fleeting Encounter, which shows a young woman reflected beside a blurred figure in motion. The third top honor went to Wan Ben for Gaze Across Time and Space. This monochrome composition portrays ancient stone monuments resting beneath vapor trails formed by commercial airplanes.

Huawei Consumer Group Research Investment
The imaging program reflects ongoing research spending from Huawei across its consumer lines, which include phones, tablets, laptops, and IoT devices. According to Brand Finance metrics from 2022, the company held the 31st position globally with an assessed brand value of 44.3 billion dollars.
In 2023, the firm reported an annual research and development expenditure exceeding 23 billion dollars, which accounted for 23.4 percent of its revenue. Total technology research spending surpassed 154 billion dollars over the preceding decade, supporting hardware advancements across global economy sectors.





