Distribution rights for authorized Keysight products have expanded across the region following a new agreement between Keysight Technologies and McKinsey Electronics Limited. Under the terms of the deal, the regional distributor joins the Keysight Value Product Reseller Program to market, promote, sell, and distribute testing hardware and software across the GCC and Africa.
The partnership combines the regional engineering capabilities of McKinsey Electronics with design, emulation, and measurement solutions from Keysight Technologies. Regional customers will receive direct support from local technical specialists, aiming to provide faster response times during hardware design and validation stages.
Distribution Scope for Keysight Products
The newly established channel agreement enables local engineering teams to procure testing instruments and software platforms directly through regional representatives. Consequently, organizations working in telecommunications and hardware development gain direct access to emulation technologies and validation systems.
McKinsey Electronics has historically assisted clients with technical component selection and initial design-in phases. Furthermore, this arrangement extends those engineering services into later testing and deployment cycles, allowing developers to assess hardware reliability prior to commercial release.
Executive Perspectives on Regional Deployment
Executives from both companies highlighted the operational value of expanding local technical services across the Middle East and Africa.
“Our teams already help customers select the right components and move their designs forward. With Keysight, we can support the next stage of that engineering journey by helping customers access the measurement, validation and test technologies they need to accelerate development, reduce risk and bring innovative products to market with confidence.”
Toni Mourad, Managing Director, McKinsey Electronics
“This collaboration is designed to give local engineers easier access to Keysight’s advanced technologies and solutions, enabling them to innovate with confidence and achieve their objectives more efficiently. Through this collaboration, we look forward to strengthening our support for customers across the region, expanding access to local expertise, and helping accelerate innovation across key industries.”
Alessandro Pino, Senior Sales Director, EMEAI Global Partner Sales & Operations, Keysight Technologies
Support for Hardware Engineering Workflows
Local engineering teams can engage directly with technical application engineers to evaluate appropriate instrumentation for specific research and assembly needs. In addition, the integration of verification tools helps corporate teams address technical bottlenecks and manage operational risk within the regional economy.
By incorporating emulation and measurement instruments earlier in hardware development, engineering teams can identify design vulnerabilities before manufacturing commences. Meanwhile, field engineers from McKinsey Electronics will assist clients through tailored technical training and continuous supply-chain coordination for specialized connected equipment.
Regional Operational Footprint
Headquartered in Dubai, McKinsey Electronics operates as an engineering-led technology solutions provider serving markets across the Middle East, Africa, and Türkiye. The company specializes in technical component selection, board design-in support, and supply coordination across advanced hardware sectors.
The expanded availability of authorized Keysight products ensures that development teams throughout the GCC gain structured access to technical resources. As a result, engineering centers across the region can deploy standardized validation tools while working alongside locally based technical support personnel.
