Samsung Electronics hosted a panel of global experts to discuss AI trust security challenges at CES 2026 in Las Vegas. The “In Tech We Trust? Rethinking Security & Privacy in the AI Age” session brought together technology leaders to examine how trust shapes AI adoption as artificial intelligence becomes more integrated into daily life.
Building Trust Through Transparent AI Systems
Industry experts emphasized that AI trust security must be earned through consistent, understandable behavior rather than promises. Panelists included Allie K. Miller (CEO of Open Machine), Amy Webb (CEO of Future Today Strategy Group), Zack Kass (Global AI Advisor at ZKAI Advisory), and Shin Baik (Samsung’s AI Platform Center Group Head).
Samsung presented its trust-by-design approach, focusing on predictable and transparent AI systems that users can easily control. The company highlighted how on-device AI keeps personal data local when possible, while cloud-based intelligence provides speed and scale when needed, offering flexibility without compromising privacy.
When it comes to AI, users are looking for transparency and control. They want to be leaders in their own personalized experiences — to understand whether an AI model is running locally or in the cloud, to know their data is secure and to clearly see what is powered by AI and what is not.
Allie K. Miller, CEO of Open Machine
Samsung Knox Platform Enhances AI Trust Security
As AI intelligence spreads across phones, TVs, and home appliances, Samsung showcased its Knox security platform, which now protects billions of devices from the chipset level. The company also demonstrated Knox Matrix, a cross-device security framework enabling products to authenticate and protect each other.
The Knox ecosystem creates a network where devices continuously monitor one another, with each device acting as a shield for others. This approach builds a resilient security environment that users can depend on across their connected devices.
Trust in AI starts with security that’s proven, not promised. For more than a decade, Samsung Knox has provided a deeply embedded security platform designed to protect sensitive data at every layer.
Shin Baik, Samsung AI Platform Center Group Head
Industry Partnerships Drive AI Security Innovation
Samsung emphasized partnerships with Google and Microsoft to strengthen shared security research and ecosystem-wide protection. Experts noted that while AI presents challenges like misinformation, technology itself will play a critical role in developing countermeasures.
The panel concluded that long-term success in AI adoption depends on technologies that prioritize security, transparency, and meaningful user choice from the beginning. As AI becomes increasingly invisible in daily operations, these foundational elements will determine which systems earn lasting user trust.
