Ford

Built Ford Tough Ford Ranger Unlocks Access to the Great Outdoors With Electronic Shift-On-The-Fly 4×4, Locking Rear Differential and Impressive Off-Road Capability
JEDDAH, KSA, November 12, 2020 – With traditional family getaways across the region disrupted this year, many people are exploring holiday experiences closer to home. Internet searches for “staycation” in the region have risen significantly over the past six months as more and more people take the time to explore their local areas. For some, this […]

Extend Your Adventure: All-New Ford Explorer’s handling and power make it your ideal weekend escape vehicle
JEDDAH, KSA, November 5, 2020 – An explorer, by definition, is one who travels in search of the new and the exciting – and the new 2020 Ford Explorer is packed with features designed to encourage owners to search out new adventures. First introduced to the world 30 years ago, the Explorer’s reputation has been defined by […]

Ford, Volkswagen Sign Agreements For Joint Projects On Commercial Vehicles, EVs, Autonomous Driving
Ford Motor Company and Volkswagen AG signed agreements that expand their global alliance to meet rapidly evolving needs of their respective customers in Europe and other regions by leveraging complementary strengths in midsize pickup trucks and commercial and electric vehicles. Plans for the agreements were first announced by Ford and Volkswagen last July. […]

Ford Saudi Distributor Network Accelerates Growth as Mohamed Yousuf Naghi Motors and Al Jazirah Vehicles Agencies Complete Buy-Sell Agreement
Ford Middle East has confirmed the successful completion of a buy-sell agreement between its two Saudi distributors, Mohamed Yousuf Naghi Motors Co. (MYNM) and Al Jazirah Vehicles Agencies Co. (AJVA), where both distributors will serve Ford and Lincoln customers in their specific regions. Through this agreement, MYNM now officially represents the Ford and Lincoln brands […]

Ford Launches 20th Edition of its Conservation and Environmental Grants, Incorporating World Environment Day Theme of “Beating Air Pollution” with a Total Prize Pool of $50,000
Ford Motor Company launches the 20th edition of its Conservation and Environmental Grants programme, with $50,000 made available to successful entries from around the Middle East and North Africa region, including a special category grant for this year’s World Environment Day theme, Beating Air Pollution. Projects from Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, […]

Ford Earns Most J.D. Power APEAL Awards, Sweeping Pickup Segments; Lincoln Navigator Earns Top Large Premium SUV
Ford Motor Company has earned five awards in the 2019 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study – the most awards of any company or brand. Ford trucks swept all three pickup segments, with wins for the all-new Ford Ranger in midsize, F-150 for the third consecutive year in large light-duty and […]

Development Continues on Built Ford Tough All-Electric F-150; Watch Prototype Tow More Than 1 Million Pounds
As America’s truck leader, we prefer to let our actions speak louder than words. Watch as Linda Zhang, chief engineer of the Ford F-150, shows the capability of a prototype all-electric F-150 by towing 10 double-decker rail cars and 42 2019-model year F-150s, weighing more than 1 million pounds.1 Ford has confirmed it […]

Ford, Lincoln Rank Among Top Five Brands in J.D. Power 2019 U.S. Initial Quality Study
Both Ford and Lincoln rank among the top five automotive brands in the United States for the first time in the latest J.D. Power US Initial Quality Study thanks to overall quality improvements that are outpacing the industry. Now in its 33rd year, the study measures vehicle quality by analyzing problems reported by owners in […]

How Ford’s Blind Spot Information System with Cross Traffic Alert Can Help Curb Road Crash Statistics
Driving in heavy traffic can be stressful and even if you keep an eye on your mirrors, it’s easy to miss vehicles that may have moved into your blind spots without you noticing. It doesn’t take much for a momentary lapse of concentration to escalate quickly. In fact, poor lane discipline is a global […]

Ford Announces Strategic Partnership with Egypt’s Rising Micro-Transit Solution Provider SWVL
Ford and Egyptian mobility company SWVL, have announced a partnership agreement that will see the Ford Transit minibus as the preferred vehicle of choice on SWVL’s routes. Both companies have signed an MoU that will see them working together to deliver a safe, reliable and comfortable transportation solution to urban commuters in Egypt’s large cities. […]

Take the Stress out of Parking with Ford’s new Enhanced Park Assist Features
Fear of parking is real and many drivers go to great lengths to avoid parking anywhere remotely challenging. In fact, in a study conducted by Ford Middle East and Africa with women drivers in Saudi Arabia earlier this year, parking rated as one of the most stressful things drivers said they had to deal with. […]

How Ford’s Pre-Collision Assist Helps Keep Drivers Safe on Busy Streets and Motorways
Imagine inching along on a congested road, feeling like you need eight pairs of eyes to avoid unpredictable pedestrians, cyclists that silently sneak up and motorbikes that zip in, out and between lanes. This is a scene familiar to many countries in the Middle East and North Africa, where congestion is a real issue and […]

Three Ways Ford’s Adaptive Cruise Control Cuts Stress and Busts Traffic Jams
Traffic is a key source of stress on the road. Being stuck in gridlock can result in feelings of irritation, boredom and anxiety, potentially leading to road rage and aggressive driving behaviour. Ford’s Adaptive Cruise Control (ACC)1 driver assist technology can minimise these issues by reducing the stress that drivers face on their daily commutes. […]

Learning Together: Both Men and Women at King Abdullah University of Science and Technology Benefit from First Ever Co-Ed Driving Skills for Life in Saudi Arabia
Ford’s Driving Skills for Life (DSFL) delivered another first for Saudi Arabia last week, when the award-winning safe driving programme visited the King Abdullah University of Science and Technology (KAUST) in Thuwal, to deliver the first ever programme for both the men and women on campus. In partnership with the Ford Motor Company Fund, […]

Ford’s Desert Driving Tips, Episode 6 Getting Out of Sticky Situations
The desert is an enjoyable place to drive but the risk of getting stuck is omnipresent. It happens, and it happens to even the most experienced drivers from time to time. Your turn will come, and having a decent grasp of a few basic techniques will have you back underway before you know it. In […]

Ford Introduces Its 2018 Warriors in Pink Models of Courage in Support of Breast Cancer Awareness Month Across Middle East & North Africa
October 1 marks the start of Breast Cancer Awareness month, and this year Ford continues profiling the stories of outstanding Models of Courage to help promote the importance of early detection in successfully beating the disease in the Middle East and North Africa region. Warriors in Pink, the breast cancer awareness campaign powered by Ford, […]

Bespoke Luxury Customer Experience the Driving Force Behind Lincoln, With Strong Product Cadence, Stand-Alone Dealerships Announced at Dubai International Motor Show
Though a brand with a long and storied history, Lincoln is in the midst of ushering in a new era. Continuing to invest and grow in the Middle East, Lincoln is today introducing its seventh new vehicle to the region since 2013 – the all-new 2018 Lincoln Navigator – together with the Lincoln Presidential personalized […]

How Ford Knows Which Car Colours Will Be Trending Years in Advance
When creating a new car colour, Ford’s designers have to look at a diverse range of societies and predict how changing moods will affect colour preferences. The designers then combine that with knowledge of how trends in design disciplines are changing to create colours that look on-trend, nearly half a decade after they were developed. […]

Al Jazirah Vehicles Agencies Launches Spare Parts Fast Delivery Initiative
Al Jazirah Vehicles Agencies Co., the sole authorized dealer of Ford and Lincoln vehicles in the Kingdom of Saudi Arabia, launched (Spare Parts Fast Delivery) initiative via Al Jazirah Agencies’ Spare Parts Department. This initiative aims to strengthen relationships with the company partners in service centers and spare parts stores. At the same time, the […]

Ford ‘Connecting People to Nature’ for World Environment Day, Launching 2017 Conservation and Environmental Grants with a Prize Pool of $100,000 Up for Grabs
In the spirit of reconnecting with nature for World Environment Day on June 5, Ford Motor Company today announced the launch of the 17th Conservation and Environmental Grants programme, with $100,000 being made available to the successful entries. Accepted from Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, and Yemen, […]

Ford Wins Best Small Engine ‘Oscar’ for Fifth Year Running
An Iconic Mustang dashes down the highway. A deft Focus navigates downtown traffic. A Ford GT screams down the race track. A capable Ford Explorer fords a stony creek. A Ford F-150 delivers best-in-class 5,534Kg towing power. But what’s under the hood powering these cars? All that oomph comes from an EcoBoost engine. Traditional engine […]
