
Snap Inc
Robert Downey Jr. Joins SPECS as Chief Customer Experience Officer
Robert Downey Jr. has joined SPECS as Chief Customer Experience Officer to design content, hardware collaborations, and consumer experiences.
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Snap Inc. Unveils SPECS AR Glasses for Spatial Computing
Snap Inc. has launched its new SPECS AR glasses, a standalone wearable computer priced at $2,195 that brings spatial computing to everyday life.

Snap Launches Fifth Edition of AR Ramadan Mall with Five Districts
Snap’s AR Ramadan Mall enters its fifth year with five new districts for enhanced discovery. Eleven brands participate across Luxury, Automotive, and more categories during Ramadan.

Snap Inc Signs Strategic MoUs with Qatar to Advance Creator Economy at Web Summit 2026
Snap Inc signs two strategic MoUs with Qatar’s Government Communications Office at Web Summit Qatar 2026, advancing creator economy and media ecosystem development.

Snap Inc. Establishes Specs Inc. as Standalone Subsidiary for Revolutionary AR Eyewear
Snap Inc. establishes Specs Inc. as a standalone subsidiary, preparing to launch revolutionary AR eyewear that integrates digital experiences into the real world while keeping users present in the moment.

Natural History Museum Abu Dhabi Launches AR Experience with Snap Inc.
Natural History Museum Abu Dhabi partners with Snap Inc. to launch immersive augmented reality experiences that bring 13.8 billion years of natural history to life through Snapchat’s AR technology and next-generation Spectacles.

Snap to Showcase AR Spectacles in UAE at BRIDGE Summit 2025
Snap Inc. will showcase its next-generation AR Spectacles in the UAE for the first time at Abu Dhabi’s BRIDGE Summit, December 8-10.

Snap Inc. announces new tools and programs for brands to reach and engage audiences at the
2025 NewFronts Dubai, United Arab Emirates – 08 May 2025: On Snapchat, connecting with real friends and family all starts with a single Snap, but Snapchatters know that a single Snap means so much more. A Snap is raw, spontaneous, and immediate in ways that a text message or picture is not. It’s one of […]

Snap Inc. Steps Up AR Investment in the Region to Empower the Next Generation of Developers at
Web Summit Qatar 2025 Middle East, 19 February 2025: In a region eager to embrace emerging technologies, Snap Inc. is stepping up its investment in the region by empowering the next generation of Augmented Reality (AR) developers in MENA and building their AR capabilities at Web Summit Qatar 2025. With over 85% of GCC Snapchatters engaging […]


