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Snap Insights Reveal Saudi National Day Shopping Starts Weeks in Advance
Snap Inc. data reveals that Saudi consumers begin planning and buying weeks early, turning Saudi National Day into an extended retail season.
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Snapchat Launches Now Playing Feature for Real-Time Music Sharing
Snapchat has introduced a new integration with Spotify, allowing users to share their real-time listening activity directly on Snap Map.
Snap Launches Esports World Cup Activation in Paris
Snap Inc. has partnered with the Esports Foundation to launch interactive AR experiences and creator content for the Esports World Cup 2026 in Paris.
Snapchat Introduces Friends-Only Sharing for Users Under 16
Snapchat launched a friends-only sharing experience for users aged 13 to 15, restricting Spotlight content visibility to mutually accepted friends only.
Snap and AR Lab Launch The Extra Time Studio for Real-Time Football Marketing
Snap and AR Lab have launched a new AI-powered creative studio that turns live football moments into Snapchat filters and lenses in under six hours.
Snapchat Research Reveals Shift in Football Fandom Across Saudi Arabia and UAE
A new Snapchat research study shows that football fandom in Saudi Arabia and the UAE is shifting toward mobile engagement and digital group chats.
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Joint Study Shows Snapchat Delivers 14% Better Cost-Efficiency Than Social Benchmarks in MENA
Advanced attribution research shows Snapchat drove 29% of social conversions while using only 27% of budget, delivering 14% better cost-efficiency than competing platforms across major MENA brands including VOX Cinemas and McDonald’s Jeddah.
Snap Launches Promoted Places on Snapchat Map to Drive In-Store Traffic
Snap launches Promoted Places Snapchat, allowing brands to feature sponsored locations on Snapchat Map and drive measurable store visits. Leading Saudi brands activate the feature during Ramadan campaigns.
Snap Launches Snap Souq AR Experience for Ramadan in Saudi Arabia
Snap launches Snap Souq, an AR experience inspired by Saudi souqs for Ramadan. The feature engages 25 million Snapchat users in the Kingdom.
Snap Launches Fifth Edition of AR Ramadan Mall with Five Districts
Snap’s AR Ramadan Mall enters its fifth year with five new districts for enhanced discovery. Eleven brands participate across Luxury, Automotive, and more categories during Ramadan.
Snap Inc. Reveals How Ramadan 2026 Snapchat Trends Are Reshaping Consumer Behavior in UAE and KSA
Snap Inc. reveals how Ramadan 2026 Snapchat trends are transforming consumer behavior in UAE and KSA, with 40% planning earlier and 93% seeking creative tools for the Holy Month.
Snapchat and Business of Fashion Unveil Strategic Report on GCC Fashion Trends at Shop Talk Luxe
Snap Inc. and Business of Fashion unveil groundbreaking report on GCC fashion and beauty trends, highlighting how AR and cultural storytelling are reshaping luxury consumer engagement.
Snap Inc.’s AR Ramadan Mall Reaches 16.8 Million Users in 2025 Edition
Snap Inc.’s AR Ramadan Mall reached 16.8 million users in its 2025 edition, generating 250 million impressions and marking four consecutive years of culturally inspired AR shopping experiences.
Snap’s AR Ramadan Mall Reaches 16.8 Million Users in 2025
Snap Inc.’s AR Ramadan Mall achieved remarkable success in 2025, reaching 16.8 million users and generating 250 million impressions across the MENA region.
Snap to Showcase AR Spectacles in UAE at BRIDGE Summit 2025
Snap Inc. will showcase its next-generation AR Spectacles in the UAE for the first time at Abu Dhabi’s BRIDGE Summit, December 8-10.
Snap Inc. and Qatar Museums Launch Immersive AR Experiences to Celebrate Qatar Museums’ Anniversaries
Under Evolution Nation, this partnership allows visitors to celebrate Qatar’s culture and contemporary identity through immersive experiences at the National Museum of Qatar and Mathaf: Arab Museum of Modern Art. Doha, Qatar – November 10, 2025: Snap Inc. has partnered with Qatar Museums (QM) to celebrate its anniversary with immersive augmented reality (AR) experiences. As […]
Snap Launches “App Power Pack” to Support Advertisers in Saudi Arabia and Drive Up to 25% Growth in App Installs
Riyadh – September 29, 2025: Snap today announced the launch of the App Power Pack, an innovative suite of advertising tools and solutions designed to empower app marketers to enhance performance and achieve measurable results on Snapchat. This step comes as part of the company’s ongoing commitment to supporting digital transformation in the Kingdom of […]
Snap Unveils Snap OS 2.0, Powering the Future of AR on Spectacles
Dubai, United Arab Emirates – 08 May 2025: One year ago, Snap introduced its fifth-generation Spectacles and brand new operating system, Snap OS. Snap OS is the software that brings Spectacles to life, enabling a new kind of computer and real-time AI-powered experiences that invite people to interact naturally with the world using their hands […]
Snap Inc. announces new tools and programs for brands to reach and engage audiences at the
2025 NewFronts Dubai, United Arab Emirates – 08 May 2025: On Snapchat, connecting with real friends and family all starts with a single Snap, but Snapchatters know that a single Snap means so much more. A Snap is raw, spontaneous, and immediate in ways that a text message or picture is not. It’s one of […]
Snapchat Launches Sponsored AI Lenses in UAE and KSA
Sponsored AI Lenses create hyper-stylized images, allowing Snapchatters to transform themselves in imaginative ways Dubai, UAE, 30 April 2025: Snapchat has launched Sponsored AI Lenses, a new ad format powered by Snap’s proprietary Generative AI technology designed to reimagine how brands connect with Snapchatters through immersive and shareable experiences. This new format enables advertisers to […]