Saudi Arabia announced it will host the first Global Coral Reef Summit in 2026, bringing together global leaders and scientists to protect marine ecosystems. The Kingdom also unveiled major AI infrastructure investments and advanced manufacturing initiatives at the World Economic Forum.
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LG Electronics and will.i.am introduce four new xboom speakers at CES 2026 featuring AI-powered personalization, extended battery life, and designs for every lifestyle. The Stage 501, Blast, Mini, and Rock models combine intelligent audio technology with versatile styling.
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TikTok celebrated the most creative campaigns of 2025 at the TikTok Ad Awards in Riyadh, honoring brands that leveraged the platform’s unique tools to build community connections and drive business impact. KFC Arabia’s “Om Bdr – 12th Ingredient” won the top G.O.A.T. award, while campaigns from du, Experience Abu Dhabi, Lux, and Pizza Hut earned recognition across multiple categories.
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KONE has been recognized as a Top Employer 2026 in Saudi Arabia by Top Employers Institute, reflecting its commitment to people strategy and employee development. The certification highlights KONE’s structured approach to talent acquisition, learning, diversity, and workplace wellbeing in one of the region’s fastest-growing markets.
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The Lets Meet Car Expo, Jeddah’s largest car show, has launched at Super Dome Jeddah with over 100 modified vehicles, interactive experiences, and new vehicle unveilings. The three-day event combines traditional displays with competitive modifications, drift demonstrations, and showcases of electric and hybrid vehicles, reflecting Saudi Arabia’s vision for the future of transportation.
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World of Coffee Dubai 2026 concludes its fifth edition with record 20,000 visits and announces championship winners. Fifty percent of exhibition space for 2027 is already booked, with Brazil and other countries expanding their pavilion spaces.
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OMODA and FACES announce a groundbreaking partnership for the OMODA C7 Saudi Arabia launch, combining automotive luxury with high-fashion aesthetics. The campaign features an exclusive giveaway and culminates in the OMODA Fashion Night on February 7th in Riyadh.
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LG Electronics unveiled seven groundbreaking innovations at CES 2026 under the theme “Harmonious Innovation,” showcasing how advanced technologies seamlessly integrate into everyday life through emotional intelligence and human-centric design.
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The AppGallery Gamers Cup 2025 concluded successfully in Riyadh with record participation, attracting over 500 players and hundreds of spectators. With 98% of participants expressing interest in future tournaments, the event reinforced AGC’s position as a leading esports platform in the MENA region.
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Riyadh Season attracts 14 million visitors, confirming its status as a leading global entertainment destination. The season’s diverse events and experiences contribute to Saudi Arabia’s growing entertainment sector.
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