OMODA held its Fashion Night event at Boulevard City in Riyadh, marking the official OMODA C7 launch in the Middle Eastern market. The event attracted approximately 300 media representatives and opinion leaders from the region and internationally.
Mark Ma, Deputy General Manager of Chery’s Middle East Region, stated the brand targets consumers who seek integration of technology and design. The company plans to introduce Internet of Vehicles (IOV) capabilities and VPD intelligent driving system in subsequent phases across the region.
OMODA C7 Launch Specifications and Pricing
The OMODA C7 represents the brand’s next-generation Crossover SUV for global markets. The vehicle features the company’s Art in Motion design philosophy with fluid body proportions and detailed finishing.
The C7 ICE Version offers two trims: Luxury and Premium. Both feature a 1.6GDI engine paired with 7DCT transmission, delivering 183 horsepower and 275Nm torque. Fuel consumption measures 7.5L/100km for Luxury trim and 8L/100km for Premium trim. Pricing starts from 83,900 SAR.
The C7 SHS Version utilizes a 1.5T engine with 1DCT transmission, producing 275 horsepower and 365Nm torque. The hybrid system provides a pure electric range of 108 kilometers. This version starts at 103,900 SAR.
Intelligent Features and Safety Systems
The vehicle integrates smart cockpit interaction and intelligent driving assistance systems. The Automated Parking Assist (APA) function uses scene recognition and operational logic to reduce driver workload in high-frequency parking scenarios.
OMODA configured the C7 specifically for Middle Eastern market requirements, offering diverse product configurations aligned with regional user preferences and driving conditions.
OMODA O5 FL Model Details
The company also displayed the OMODA O5 FL at the event. The model features a Sportback coupe silhouette with blade-inspired body lines. It targets consumers seeking comfort and efficiency in urban driving environments.
The O5 FL comes in Comfort and Luxury trims, both equipped with a 1.5T engine and 6DCT transmission. The powertrain generates 145 horsepower and 210Nm torque. Pricing begins at 64,900 SAR.
Fashion and Technology Integration
The Fashion Night event featured a runway show combining automotive design with fashion elements. Models wearing custom couture designed for OMODA appeared alongside AiMOGA Robot and robotic dogs in a presentation merging technology with fashion aesthetics.
The brand will participate as Principal Partner at London Fashion Week 2026, expanding its presence in design and fashion sectors beyond automotive markets.
Market Position and Corporate Background
Chery Group, parent company of OMODA, ranked 233rd in the Fortune Global 500 in 2025. The company maintained its position as China’s top passenger vehicle exporter for 23 consecutive years.
OMODA positions Saudi Arabia as a strategic base for Middle Eastern market expansion. The brand focuses on systematic introduction of intelligent technologies and product portfolio expansion in the region.
