Omoda X 10 Front Low Angle3
The new OMODA X crossover made its official global debut during the OMODA X Night event held on October 20. Organized by automotive manufacturer OMODA & JAECOO, the gathering presented the brand’s latest design direction alongside cultural showcases and user community programs.
Global Reveal of the OMODA X Crossover
During the evening showcase, the company presented its CROSSVOLUTION design concept, which combines geometric aesthetics with futuristic mecha styling. The OMODA X crossover reflects this styling framework to target drivers who navigate urban environments and outdoor travel. In addition, the presentation highlighted the model’s sporty profile and exterior proportions.
The event brought together international participants from various creative industries to examine emerging shifts among younger demographics. Representatives from the Miss World competition appeared on stage to highlight cross-cultural collaboration in fashion and music. Meanwhile, research firm Kantar shared consumer data regarding younger generations, focusing on community interests and evolving lifestyle habits across international markets.
Community Engagement and User Programs
Beyond product demonstrations, vehicle owners participated directly in the program schedule. A group of OMODA & JAECOO owners from different countries performed a musical composition dedicated to the brand, demonstrating international user collaboration. Furthermore, company representatives highlighted how customer feedback continues to inform product development and digital services in modern automotive manufacturing.
Direct Retail Operations in Riyadh
Alongside vehicle announcements, the company reiterated its commercial footprint in the Kingdom of Saudi Arabia. OMODA & JAECOO launched its first directly operated retail facility in Riyadh, introducing an integrated showroom format managed straight by the parent company. Consequently, the Riyadh store combines vehicle display zones, test drive bookings, sales transactions, and customer lounges in a unified commercial space.
The company noted that direct store management allows closer monitoring of consumer service benchmarks and product satisfaction. As a result, local buyers can access vehicle models and test drive schedules through streamlined on-site facilities.
Logistics Infrastructure in Dammam
To support its regional distribution, the manufacturer established an independent spare parts warehouse in Dammam prior to its official 2024 brand launch. This facility maintains steady inventory levels to accelerate maintenance schedules and component delivery across the Eastern Province and nationwide. Combined with new showroom assets, the logistics center reinforces commercial investments aligned with local automotive demand.
