SEVEN participates in Furas Al Sharqiya Exhibition in the Eastern Province
Saudi Entertainment Ventures highlighted its expanding portfolio during its participation in the Furas Al Sharqiya exhibition at Dhahran Expo. The two-day event, held on 7 and 8 October 2026, brought together development and investment initiatives from across the Eastern Province. The company presented its planned local developments within its broader national portfolio under the patronage of Prince Saud bin Naif bin Abdulaziz Al Saud, Governor of the Eastern Province.
Expanding Destinations Across Saudi Arabia
Saudi Entertainment Ventures, known as SEVEN, operates as a wholly owned subsidiary of Qiddiya Investment Company. The organization recently opened SEVEN Abha and SEVEN Tabuk in August, marking the first operational locations among 14 planned entertainment destinations. Through these ongoing developments, the enterprise supports regional growth within the Kingdom’s business and investment sector.
Strategic Significance of Furas Al Sharqiya
At the event, the dedicated booth provided attendees with detailed information regarding upcoming projects in Dammam and Khobar. Furthermore, participation in Furas Al Sharqiya allowed company executives to engage with public stakeholders and regional investors directly during the scheduled exhibition tours. Leadership emphasized that the Eastern Province remains a core territory for expanding community entertainment access.
“The Eastern Province is an important part of SEVEN’s plans to bring entertainment closer to communities across Saudi Arabia. Furas Al Sharqiya is the right platform to participate in showcasing the region’s growth as we continue to build destinations that support quality of life and Saudi Vision 2030.”
Essam Aljubair, Chief Operating Officer at SEVEN
Investment Scale and National Reach
The overall capital allocation for SEVEN exceeds 45 billion Saudi riyals across the country. In addition, the group is constructing entertainment hubs across 13 major cities, including Riyadh, Makkah, Jeddah, and Taif. These projects actively contribute to local economic growth and community recreation, complementing modern entertainment offerings across municipal centers.
Regional Growth and Quality of Life Objectives
Each planned destination incorporates local culture alongside international standard attractions. Consequently, these developments align with the long-term objectives of Saudi Vision 2030 by encouraging domestic recreation and tourism activity. By taking part in Furas Al Sharqiya, SEVEN reaffirmed its operational commitment to delivering community-focused entertainment infrastructure throughout the Eastern Province.
