Leejam Sports Company has partnered with the Saudi School Sports Federation and the Ministry of Education to implement the national Swim Literacy Program across seven regions in Saudi Arabia. The initiative will provide essential swimming and water-safety training to 4,200 elementary school students through 14 Fitness Time facilities.
The program, announced on December 3, 2025, aims to equip young students with foundational swimming skills while reducing drowning risks and identifying promising athletic talent. Additionally, it supports the company’s community engagement efforts aligned with Vision 2030’s health and wellness objectives.
Key Takeaways
- 4,200 elementary students across Riyadh, Madinah, Al-Jouf, Al-Qassim, Tabuk, Najran, and Asir will receive training
- Program delivers 12 total sessions over two phases, with six sessions per phase
- Curriculum covers back floating, kickboard techniques, controlled submersion, and freestyle swimming fundamentals
- Leejam provides certified coaches, lifeguards, and operational oversight
Program Structure and Scope
The Swim Literacy Program operates through a structured two-phase approach. Each phase consists of three weekly sessions lasting two hours, delivered over two weeks.
The program covers seven regions and utilizes 14 dedicated Fitness Time branches. Therefore, students receive consistent, supervised training in controlled aquatic environments.
Both male and female elementary students participate in the initiative. The curriculum focuses on building confidence in water while establishing critical safety awareness.
Training Curriculum and Safety Focus
Students learn five core competencies during the program. These include back floating techniques, proper kicking methods using kickboards, and controlled head submersion practices.
Furthermore, the curriculum teaches safe deep-water entry protocols and freestyle swimming fundamentals. According to the program framework, these skills collectively reduce drowning risks while building swimming proficiency.
The training emphasizes water-safety awareness as a primary objective. As a result, students develop both practical skills and theoretical knowledge about aquatic safety.
Operational Responsibilities
Leejam Sports manages all operational aspects of the Swim Literacy Program. The company provides certified swimming coaches and qualified lifeguards for each session.
Additionally, Leejam handles training schedule coordination and implements the approved instructional curriculum. The company tracks individual student progress to ensure learning objectives are met.
The operational framework maintains strict safety and quality standards. However, specific safety certifications and coach qualifications were not detailed in the announcement.
Vision 2030 Alignment
The initiative supports Saudi Vision 2030’s goals to promote health, wellness, and quality of life among citizens. Swimming education contributes to broader public health objectives by reducing preventable drowning incidents.
Moreover, the program identifies young athletic talent for potential development. This aligns with national efforts to expand sports participation and competitive achievement.
Leejam operates over 200 facilities across Saudi Arabia and the United Arab Emirates, according to the company. The sports operator serves both male and female segments through its Fitness Time brand.
What’s Next
The Swim Literacy Program’s initial rollout covers seven regions with 4,200 students. Future expansion plans or additional phases were not announced.
The Saudi School Sports Federation and Ministry of Education may provide further details about program assessment metrics and potential nationwide scaling. Meanwhile, participating students will complete their training cycles over the coming weeks.
