The TikTok Awards MENA 2025 concluded with remarkable success, celebrating 33 content creators across 11 categories through 5.7 million public votes. The annual ceremony, held at The Gate in Dubai International Financial Centre, marked a significant milestone in recognizing the region’s most influential digital creators who shaped culture throughout 2025.

Star-Studded Ceremony Celebrates Regional Creators

Hosted by renowned TikTok personalities Yara Bou Monsef and Sherif Fayed, the evening featured spectacular performances by Lebanese pop sensation Nancy Ajram, viral hit maker WiztheMC, and singer-songwriter Yara Moustafa. The ceremony was held in partnership with the 1 Billion Followers Summit, the world’s largest event dedicated to the content creator economy.

Major winners included Khaled Al Olyan taking home Creator of the Year, while Hana and Omar received the Changemaker of the Year award for their meaningful social impact. Amr El Hady was honored with the Visionary Content Award, recognizing his innovative approach to content creation.

Brand Partnerships and Category Winners

The TikTok Awards MENA featured prominent brand partnerships, with L’Oréal Paris Middle East as the main sponsor presenting the Beauty Creator of the Year award to Raghad. Puck Arabia presented the Food Creator award to Husen Fayad, while Bath & Body Works Arabia honored Noor Stars as Lifestyle Creator of the Year.

  • Entertainment Creator: Mona Khalid claimed the gold award
  • Sports Creator: Abo Mshail topped the sports category
  • Education Creator: Sherif Eldahshoury won for educational content
  • Fashion Creator: Banen Naem secured the fashion category
  • Breakthrough Artist: Bessam Esmail earned recognition as rising talent

The TikTok Awards MENA are a celebration of the creativity our community brings to life every day. Seeing creators recognised by the very communities they inspire is what makes these awards so special.

Kinda Ibrahim, General Manager of Operations, TikTok Middle East, Africa, South and Central Asia

Record-Breaking Public Engagement and Live Coverage

The extraordinary response from fans across the region resulted in over 5.7 million votes, demonstrating the strong connection between audiences and their favorite creators. The ceremony was live-streamed on @TikTokMENA and @TikTokMENA_Live, with behind-the-scenes content and red carpet interviews hosted by Talia Fawaz, ensuring comprehensive coverage for the global TikTok community.