Mashreq Aura Credit Cards, 2
Mashreq Aura credit cards have officially launched across the United Arab Emirates through a collaboration between retail operator Alshaya Group, financial institution Mashreq, and global payments firm Mastercard. The partnership introduces three distinct credit tiers designed to connect everyday retail spending with the Aura customer rewards programme.
Three Tiers of Mashreq Aura Credit Cards
The rollout includes the Mashreq Aura Credit Card, the Mashreq Aura World Credit Card, and the Mashreq Aura World Elite Card. Cardholders receive discounts of up to 25% and can earn up to 12% back in loyalty points when shopping or dining across Alshaya retail outlets, alongside up to 5% cashback on grocery purchases within the UAE, expanding choices in fintech solutions.
Members can redeem accumulated points at international brands represented by the retail operator, including Starbucks, H&M, American Eagle, Footlocker, Bath & Body Works, Shake Shack, and Chipotle. In addition, cardholders gain access to The Mastercard Collection, which provides priority dining reservations, fast-track airport services at international hubs, and presale access to entertainment events on Live Nation.
Executive Perspectives on the Financial Partnership
“At Alshaya Group, we are continuously elevating our in-store and digital shopping experiences through innovative solutions and our award-winning Aura loyalty programme. Through our partnership with Mashreq, we are unlocking a whole new level of rewards and perks designed specifically for our customers in UAE, ensuring every interaction with Alshaya is uniquely rewarding.”
John Hadden, CEO at Alshaya Group
Mashreq leadership noted that the proposition combines payment systems with structured loyalty benefits to address consumer habits. The collaboration links retail engagement directly to modern digital banking services, supporting seamless everyday financial transactions.
“This partnership reflects our commitment to developing customer-centric solutions that deliver greater value to everyday experiences. By combining Mashreq’s financial expertise with Aura’s extensive retail and lifestyle ecosystem and Mastercard’s global capabilities, we are creating a compelling proposition that integrates payments, loyalty and exclusive benefits, reinforcing our strategy of building partnerships that respond to evolving customer expectations and enhance our offering.”
Ahmed Abdelaal, Group CEO at Mashreq
Integration with the Aura Loyalty System
Mastercard representatives highlighted the integration of payment convenience with retail rewards across consumer touchpoints. Customers use the co-branded cards to earn and redeem balances through digital tools, including mobile platforms available via regional software applications.
“Consumers today want every purchase to deliver more value. Together with Alshaya Group and Mashreq, we’re combining seamless payments, meaningful rewards and exclusive experiences in one proposition. This partnership reflects the power of collaboration between Alshaya Group, Mashreq and Mastercard, where together we are enabling more rewarding customer journeys at every interaction of a consumer’s shopping experience.”
Mete Guney, Executive Vice President, Market Development, EEMEA, Mastercard
Expansion of Retail Reward Networks
Since launching in 2022, the Aura loyalty platform has registered more than 9 million members and recorded over 7 million app downloads. The programme maintains an 80% redemption rate among its user base, reflecting consistent customer engagement with retail partner brands across the region.
Through these newly launched Mashreq Aura credit cards, consumers across the Emirates can access enhanced financial rewards while shopping at over 50 international retail brands managed throughout the Middle East and international markets, reinforcing connected consumer retail in connected retail environments.
