Mohamed Yousuf Naghi Motors has achieved the official Ford Guest Experience certification following an assessment completed across its regional facilities. The distributor announced the development in Jeddah after evaluators finalized their review on September 8 and 9, 2026. This certification evaluates operational execution in both automotive sales and maintenance services across authorized dealership networks.
Operational Standards for Dealership Networks
The evaluation system sets operational criteria for customer interactions at automotive dealerships worldwide. Mohamed Yousuf Naghi Motors serves as the official Ford distributor for the Western and Southern regions of Saudi Arabia. To meet program benchmarks, frontline teams spent three months aligning internal dealership procedures with international operational guidelines.
“This achievement reflects what our team delivers every single day, a genuine, customer-first culture built on discipline, resilience, and teamwork. It is more than a certification; it is proof of our team’s commitment to excellence.”
Sami Younis, Head of Service and Customer Experience at Ford MYNM
Ford Guest Experience Alignment Process
Frontline staff and service technicians modified daily branch workflows during the preparatory period. In addition, the distributor coordinated directly with regional representatives from Ford Middle East and global evaluation specialists. Key personnel involved in executing the program milestones included Wed Abduljabbar and Abdulelah AlSharif, alongside department supervisors across sales branches.
The certification program assesses customer touchpoints from initial vehicle showroom inquiries through scheduled maintenance visits. Consequently, dealerships must maintain standardized documentation, structured customer communication protocols, and verified service quality metrics to pass the final audit inspection.
Regional Expansion and Service Strategy
Company management indicated that the qualification serves as an operational baseline for future dealership operations in the regional economy. The business aims to maintain consistent service execution across all customer touchpoints throughout its assigned regional territories.
“Certification isn’t the finish line; it’s just the beginning. We are committed to setting the benchmark for sales and service excellence across the Kingdom, and to continuously raising the standard for our customers.”
Jason Blane, Managing Director at Ford MYNM
Future Customer Service Outlook
Looking ahead, Mohamed Yousuf Naghi Motors plans to integrate the verified Ford Guest Experience protocols into ongoing staff training programs. The automotive distributor will track customer interaction data across its Western and Southern branch network to sustain compliance with global automotive distribution standards.
