Remat Al Riyadh Development Company, the development arm of Riyadh Municipality, has signed two new outdoor advertising contracts with Naif Alrajhi Investment Group to transform the capital’s urban landscape. The agreements, announced on January 20, 2025, will enable the installation, operation, and maintenance of advertising hoardings on white lands and buildings under construction across Riyadh city.
Remat Al Riyadh Outdoor Advertising Contracts Enhance Urban Development
The two new contracts represent a significant step in Remat Al Riyadh’s strategy to enable private sector participation in municipal development. By converting underutilized white lands and buildings under construction or renovation into active urban elements, the partnership aims to enhance the aesthetic quality of the capital while generating investment opportunities.
These outdoor advertising contracts reflect a broader vision to strengthen the role of commercial advertising as a developmental added value for Riyadh. The initiative aligns with Saudi Arabia’s Vision 2030 goals by promoting financial sustainability, improving quality of life, and creating a more innovative urban environment.
CEO Highlights Partnership Benefits
“Through these partnerships, we are developing innovative operational models that contribute to improving quality of life, enhance the capital’s urban landscape, and increase investment opportunities. Working in partnership with the private sector, we are supporting regional prosperity, financial sustainability, and the city’s transformation into a more innovative and livable environment in line with Saudi Arabia’s Vision 2030 goals.”
Abdullah bin Suleiman Abu Dawood, CEO of Remat Al Riyadh Development Company
The partnership with Naif Alrajhi Investment Group demonstrates how public-private collaboration can drive urban transformation. By leveraging private sector expertise and resources, Remat Al Riyadh is accelerating the development of municipal services while maintaining high aesthetic standards across the capital.
Strategic Vision for Municipal Development
Established at the end of 2021, Remat Al-Riyadh Development Company serves as a strategic enabler for partnerships with the private sector. The company’s mission extends beyond outdoor advertising to encompass a comprehensive approach to municipal development, including elevating service standards, improving the urban landscape, and achieving financial sustainability in the Riyadh Region.
Looking ahead, Remat Al-Riyadh Development Company aims to position Riyadh among the world’s most vibrant and competitive environments. The company’s strategy focuses on attracting investment opportunities, fostering business growth, and creating an exemplary destination for living, working, and leisure. These outdoor advertising contracts represent just one element of a broader transformation that will help Riyadh host major global events and serve as a headquarters for major companies.
The collaboration between Remat Al Riyadh and Naif Alrajhi Investment Group sets a precedent for future public-private partnerships in the capital, demonstrating how innovative operational models can simultaneously improve urban aesthetics, generate revenue, and support sustainable growth objectives.
