A study by cybersecurity firm Kaspersky indicates that the adoption of AI in Saudi Arabia is expanding rapidly across daily personal routines. Nearly 79% of surveyed individuals across the country reported using automated tools such as chatbots along with image and video generation software. Consequently, this shift toward digital tools is creating new questions regarding consumer data privacy and online protection.
Adoption of AI in Saudi Arabia
According to the survey, people employ digital services for a variety of routine responsibilities. Searching for and summarizing information ranks highest at 73%, while 58% of respondents apply the tools to generate written content. Furthermore, 49% use text prompts to create original graphics, 45% edit their own personal images, and 38% produce automated video material.
These patterns show that modern software is shifting from professional productivity to home and personal life. As more individuals test apps to handle creative projects, the volume of shared personal information continues to expand steadily. In addition, user behavior indicates a willingness to integrate smart systems into sensitive private spaces.
Rising Reliance on Personal Recommendations
The survey data highlights that consumers now consult smart assistants for everyday advice rather than simple task management. For example, 39% of participants ask digital platforms about health and wellness topics. Meanwhile, 32% use software to plan free time such as weekend events, vacations, or private social gatherings.
Meal planning also attracts significant interest, with 27% using smart tools to design weekly food schedules. Overall, 42% of respondents confirmed asking for recommendations regarding other personal matters. However, sharing private details about lifestyle and family habits can expose users to unexpected security vulnerabilities.
Privacy Risks and Data Accuracy Concerns
Security analysts point out that regular interactions with intelligent systems often involve sensitive background facts. If platforms encounter system vulnerabilities, private information might be exposed to third parties or cybercriminals. Trust in the accuracy of generated output also presents a serious operational issue.
Specifically, one in ten respondents has encountered erroneous details produced by automated systems. In addition, 25% of survey participants believe that these platforms regularly deliver inaccurate answers. As a result, analysts note that users must approach computer-generated responses with critical attention instead of absolute trust.
The growth of AI in Saudi Arabia has also prompted regional leadership to highlight emerging attack vectors. Company executives noted that online criminals now deploy counterfeit services to distribute malicious software across personal devices.
“Users should be aware of the limitations and potential risks associated with AI services. Even widely used AI platforms may contain vulnerabilities that could lead to data exposure, while information shared with these platforms may be processed or accessed by third parties depending on the service and its policies. It is therefore important to develop digital habits such as verifying information, handling personal data with caution and critically assessing AI-generated responses. Users should also be aware that cybercriminals increasingly use fake AI agents and services as a lure to distribute malware, sometimes disguising malicious tools as well-known AI resources.”
Seifallah Jedidi, Head of Consumer Channel in the Middle East, Turkiye and Africa at Kaspersky
Recommended Safety Precautions for Consumers
To protect sensitive files, specialists advise people never to upload financial credentials, private communications, passwords, or health files to online platforms. Moreover, users should review privacy policies to see how external servers store and process personal information. Verifying facts through external education or medical sources remains critical, especially when incorrect guidance could produce damaging results.
Finally, individuals must stay vigilant against fraudulent online pages that mimic popular digital brands. The survey examining AI in Saudi Arabia was part of a larger 2026 regional research initiative involving 5,000 respondents across Saudi Arabia, the UAE, Egypt, Turkiye, and South Africa. Maintaining cautious digital routines allows users to enjoy technical tools without compromising individual security.
