HONOR joined the fifth Hail International Arabian horse championship as its official smart device partner to document the four-day event in Hail. The tournament took place from October 28 to October 31 at Al-Maghwah Entertainment and Celebration Park under the patronage of Prince Abdulaziz bin Saad bin Abdulaziz, Governor of Hail Region. More than 80,000 visitors attended the gathering, including royal family members, government officials, business leaders, and horse owners.
Filming the Documentary with Flagship Tech
The company deployed its flagship smartphone to film the official documentary video for the competition. In addition, team members used the device to photograph purebred horses throughout the arena, focusing on detailed movements and physical traits. These visual records captured close-up views and dynamic action sequences across multiple exhibition sessions.
The mobile technology highlighted fine details during motion tracking tests in the show ring. Consequently, organisers utilized these captured visual assets to highlight the event across regional media channels. This technical demonstration aligned with company initiatives to bring mobile imaging solutions directly to public sporting venues.
Arabian Horse Championship Competition Rounds
Beyond equipment demonstrations, the brand sponsored an official competition segment titled Two-Year-Old Fillies – Class A on opening day. The dedicated segment recognized emerging competitors within the regional equestrian sector. Furthermore, the company distributed commemorative gifts to the top five female finishers in this opening round.
The tournament holds a Category B classification as a qualifying event for the World Arabian Horse Championship finals. As a result, participants from across Saudi Arabia and neighbouring territories competed under international evaluation standards. Official records confirmed broad participation from domestic breeding stables and international equestrian programs.
Royal Recognition and Honorary Faris Title
During the official ceremonies, Prince Abdulaziz bin Saad bin Abdulaziz presented the company with an honorary commemorative shield. The award bestowed the title of Faris, meaning Knight, in recognition of commercial contributions to the gathering. The closing ceremony gathered senior regional leaders, including Prince Salman bin Faisal bin Salman bin Mohammed, Chairman of the Horse Association.
Other attending dignitaries included Prince Faisal bin Sultan bin Nasser bin Abdulaziz and Undersecretary of Hail Region Ali bin Salem Al Amer. Company representatives accepted the award alongside official delegates before concluding scheduled operations at the park pavilion.
Community Engagement and Device Strategy
The brand continues expanding its operational footprint across Saudi Arabia through localized cultural partnerships and exhibitions. By integrating smart devices into community gatherings, the technology provider aims to connect commercial products with regional heritage programs. In addition, the firm maintains retail development initiatives for its consumer portfolio of flagship smartphones and connected electronics.
Future commercial plans involve expanding access to AI hardware across regional commercial markets. Meanwhile, the successful completion of the Hail tournament concludes the regional qualifying series for the current sporting calendar.
