AGC Dammam
The AGC Esports Carnival concluded its Dammam edition at Westfield Dammam, drawing thousands of visitors and over 800 registered competitors. Held on September 17 and 18, the two-day gathering marked the continuation of the AppGallery Gamers Cup Season 2 across Saudi Arabia.
Female competitors accounted for approximately 30 percent of registered participants during the event. Players competed for a share of a prize pool valued at SAR 200,000, which included cash rewards and gaming hardware across multiple popular titles in Gaming & Entertainment.
Tournaments and Featured Titles at AGC Esports Carnival
The competition centered on mobile releases, featuring tournaments for PUBG MOBILE, Mobile Legends: Bang Bang, Yalla Ludo, and Candy Crush. The dedicated arena allowed participants of varying skill levels to play before a live audience, showing developments in mobile software distributed via Apps & Software platforms.
Beyond competitive matches, younger attendees engaged with the GoPaint digital art competition using Huawei devices. Organizers provided hands-on access to the newly launched HUAWEI WATCH KIDS, integrating interactive experiences with family entertainment and consumer tech found among Smart Devices.
Executive Perspectives on Regional Expansion
Organizers highlighted the value of bringing structured esports events to regional centers across the Kingdom. William Hu, Managing Director of Huawei Consumer Business Group Cloud Service, Middle East and Africa Ecosystem Development and Operation Center, commented on the community response.
“The response to AGC Esports Carnival in Dammam reflects the growing enthusiasm for gaming in Saudi Arabia and the value of creating more opportunities for communities to participate. Through AppGallery, we are making gaming and esports more accessible to experienced competitors, casual players, creators and families.”
William Hu, Managing Director of Huawei Consumer Business Group Cloud Service
Cenomi Centers, which partnered with Huawei to host the event, noted that the collaboration aligns with efforts to expand venue utility beyond conventional retail.
“We were pleased to welcome AGC Esports Carnival to Westfield Dammam and see thousands of visitors come together over the two days. Events like this reflect our focus on creating destinations that go beyond shopping, bringing together entertainment, technology and experiences that connect families and communities.”
Abdulrahman Alotaibi, Senior Marketing Director at Cenomi Centers
Community Engagement and Interactive Activities
The festival floor included a Play and Win section offering casual mini-games with instant physical prizes. Meanwhile, musical DJ performances and live gaming demonstrations ran continuously across Westfield Dammam throughout both days to entertain families, casual visitors, and retail shoppers.
Future Outlook for AppGallery Gamers Cup
Following previous stages in Riyadh, the Dammam gathering confirmed plans to take competitive gaming to additional Saudi cities. Organizers stated that forthcoming tour dates and locations for future tournament stops will be announced in upcoming updates.
